T‍he D2C, or direct-to-customer, model is gaining popularity in online sales. In 2019, the percentage of consumers making regular D2C purchases was 49%, while in 2022 it will already be 64%. What is the direct sales phenomenon and how can we tap into its potential? Read the article and find out!

Market segmentation is today a prerequisite for success in modern marketing communication. Done well, it results in increased customer engagement and a higher conversion rate. In this article, we will discuss how to plan a segmentation strategy and put it into practice.

Baymard Institute is the most important institution that studies user experience in the e-commerce sector, so we are proud to announce that our Product Designer Sławomir Majchrzycki is one of 3 professionals in the world to have earned the highest certification "UX Master Certified by Baymard"!

Implementing e-commerce is a complex process in which many things can go wrong. How to prepare for it, what mistakes to avoid and what should the checked before go-live? Paula Wasiluk – Project Manager at Strix – answered these questions.

How can you start creating online stores in Shopware? The best way is to get knowledge from experts! With this intention, we launched Shopware Training - a month-long comprehensive course for developers.