The over-50 generation is more than ⅓ of Europe's population. Despite this, brands continue to target their communication and offerings primarily to the young, neglecting the older customer group. How to improve the shopping experience of the Silver Generation?

What do you do when you're planning to take out a loan, buy a new car or pick the most attractive shares on the stock market? You ask experts for advice. Investment and the risk of personal loss arouses in us the need to find out as much as possible about a subject before making a decision. And it is no different when it comes to business development. When you are trying to choose the best ones for you in a sea of options, e-commerce consultancy comes to the rescue.

2022 proved to be a much more challenging year for the e-commerce industry than 2021, with the economic recession, inflation and political uncertainty influencing slower growth in many industries and more cautious shopping behaviour. 

T‍he D2C, or direct-to-customer, model is gaining popularity in online sales. In 2019, the percentage of consumers making regular D2C purchases was 49%, while in 2022 it will already be 64%. What is the direct sales phenomenon and how can we tap into its potential? Read the article and find out!

Market segmentation is today a prerequisite for success in modern marketing communication. Done well, it results in increased customer engagement and a higher conversion rate. In this article, we will discuss how to plan a segmentation strategy and put it into practice.

Baymard Institute is the most important institution that studies user experience in the e-commerce sector, so we are proud to announce that our Product Designer Sławomir Majchrzycki is one of 3 professionals in the world to have earned the highest certification "UX Master Certified by Baymard"!