E-commerce
We believe that knowledge enables growth. On the blog, we share our experience and best practices in building online stores and e-commerce.
E-commerce
14/11/2023
Silver Generation in e-commerce - how to take care of the shopping experience of the 50+ group?
The over-50 generation is more than ⅓ of Europe's population. Despite this, brands continue to target their communication and offerings primarily to the young, neglecting the older customer group. How to improve the shopping experience of the Silver Generation?
E-commerce
28/9/2023
Trapped in k(no)wledge, or why you need e-commerce consultancy
What do you do when you're planning to take out a loan, buy a new car or pick the most attractive shares on the stock market? You ask experts for advice. Investment and the risk of personal loss arouses in us the need to find out as much as possible about a subject before making a decision. And it is no different when it comes to business development. When you are trying to choose the best ones for you in a sea of options, e-commerce consultancy comes to the rescue.
E-commerce
27/9/2023
How do you retain e-commerce customers during a crisis?
2022 proved to be a much more challenging year for the e-commerce industry than 2021, with the economic recession, inflation and political uncertainty influencing slower growth in many industries and more cautious shopping behaviour.
E-commerce
20/9/2023
Without middlemen, or what is the D2C model
The D2C, or direct-to-customer, model is gaining popularity in online sales. In 2019, the percentage of consumers making regular D2C purchases was 49%, while in 2022 it will already be 64%. What is the direct sales phenomenon and how can we tap into its potential? Read the article and find out!
E-commerce
15/9/2023
How to plan an e-commerce customer segmentation strategy?
Market segmentation is today a prerequisite for success in modern marketing communication. Done well, it results in increased customer engagement and a higher conversion rate. In this article, we will discuss how to plan a segmentation strategy and put it into practice.
E-commerce
7/9/2023
UX Master Certified by Baymard – Interview with Sławomir Majchrzycki
Baymard Institute is the most important institution that studies user experience in the e-commerce sector, so we are proud to announce that our Product Designer Sławomir Majchrzycki is one of 3 professionals in the world to have earned the highest certification "UX Master Certified by Baymard"!
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If you want to move your sales to the online world, are looking for new ideas for strategy or innovative e-commerce technologies - write to us! We will be happy to talk about the best solutions for your business.
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