E-commerce

Market segmentation involves dividing a market into smaller parts, within which consumers have similar characteristics and behaviours. The aim of effective segmentation is to meet the needs of consumers in the most precise way and to select the offer more accurately.

Data is the basis of a successful business. They allow us to analyse the customer's behaviour on the next steps of the purchase path, indicate what obstacles they encountered, what interested them, how often, and how much they buy. In this article, we will analyse the most important KPIs in e-commerce.

‍Traffic from search engines, and especially from Google, is a key factor in the success of any e-commerce implementation. The more potential customers that come to your shop from free search results, the greater the chance of better financial results. So what should you look out for to optimise your e-commerce search results? 

Abandoned carts are the bane of any e-commerce business but, unfortunately, that situation cannot be completely avoided. In this article, we suggest how to reduce the number of abandoned carts and increase the chances of completing an order.

Shopping on mobile devices, which dominates online shopping, requires specific technology solutions. What are users looking out for and what investments in mobile solutions translate into better results? We invite you to read on.

Custom roles and permissions were for a long time reserved for the team on the seller's side, but in the B2B sector also on the customer side, many people are responsible for making purchasing decisions. From this article, you will learn how to improve account management on the customer side.