Knowledge & experience

We believe that knowledge enables growth. On the blog, we share our experience and best practices in building online stores and e-commerce.

News
22.9.23

Strix team at the BigCommerce Partner Summit in London

Last week, the grand halls of London played host to the biggest EMEA event organised by BigCommerce - The BigCommerce Partner Summit. Drawing attendees from all corners of Europe, the event showcased BigCommerce's escalating prominence in the ecommerce realm.
E-commerce
20.9.23

Without middlemen, or what is the D2C model

T‍he D2C, or direct-to-customer, model is gaining popularity in online sales. In 2019, the percentage of consumers making regular D2C purchases was 49%, while in 2022 it will already be 64%. What is the direct sales phenomenon and how can we tap into its potential? Read the article and find out!
E-commerce
15.9.23

‍How to plan an e-commerce customer segmentation strategy?

Market segmentation is today a prerequisite for success in modern marketing communication. Done well, it results in increased customer engagement and a higher conversion rate. In this article, we will discuss how to plan a segmentation strategy and put it into practice.
E-commerce
7.9.23

UX Master Certified by Baymard – Interview with Sławomir Majchrzycki

Baymard Institute is the most important institution that studies user experience in the e-commerce sector, so we are proud to announce that our Product Designer Sławomir Majchrzycki is one of 3 professionals in the world to have earned the highest certification "UX Master Certified by Baymard"!
Tech
6.9.23

E-commerce implementation from a Project Manager's perspective. Checklist before go-live

Implementing e-commerce is a complex process in which many things can go wrong. How to prepare for it, what mistakes to avoid and what should the checked before go-live? Paula Wasiluk – Project Manager at Strix – answered these questions.

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