Anna Meller

T‍he D2C, or direct-to-customer, model is gaining popularity in online sales. In 2019, the percentage of consumers making regular D2C purchases was 49%, while in 2022 it will already be 64%. What is the direct sales phenomenon and how can we tap into its potential? Read the article and find out!

Market segmentation is today a prerequisite for success in modern marketing communication. Done well, it results in increased customer engagement and a higher conversion rate. In this article, we will discuss how to plan a segmentation strategy and put it into practice.

Market segmentation involves dividing a market into smaller parts, within which consumers have similar characteristics and behaviours. The aim of effective segmentation is to meet the needs of consumers in the most precise way and to select the offer more accurately.

Data is the basis of a successful business. They allow us to analyse the customer's behaviour on the next steps of the purchase path, indicate what obstacles they encountered, what interested them, how often, and how much they buy. In this article, we will analyse the most important KPIs in e-commerce.

‍Traffic from search engines, and especially from Google, is a key factor in the success of any e-commerce implementation. The more potential customers that come to your shop from free search results, the greater the chance of better financial results. So what should you look out for to optimise your e-commerce search results? 

Abandoned carts are the bane of any e-commerce business but, unfortunately, that situation cannot be completely avoided. In this article, we suggest how to reduce the number of abandoned carts and increase the chances of completing an order.