Anna Meller

E-commerce
Nov
14
//
2023

Silver Generation in e-commerce - how to take care of the shopping experience of the 50+ group?

The over-50 generation is more than ⅓ of Europe's population. Despite this, brands continue to target their communication and offerings primarily to the young, neglecting the older customer group. How to improve the shopping experience of the Silver Generation?
E-commerce
Sep
27
//
2023

How do you retain e-commerce customers during a crisis?

2022 proved to be a much more challenging year for the e-commerce industry than 2021, with the economic recession, inflation and political uncertainty influencing slower growth in many industries and more cautious shopping behaviour. 
E-commerce
Sep
20
//
2023

Without middlemen, or what is the D2C model

T‍he D2C, or direct-to-customer, model is gaining popularity in online sales. In 2019, the percentage of consumers making regular D2C purchases was 49%, while in 2022 it will already be 64%. What is the direct sales phenomenon and how can we tap into its potential? Read the article and find out!
E-commerce
Sep
15
//
2023

‍How to plan an e-commerce customer segmentation strategy?

Market segmentation is today a prerequisite for success in modern marketing communication. Done well, it results in increased customer engagement and a higher conversion rate. In this article, we will discuss how to plan a segmentation strategy and put it into practice.
E-commerce
Aug
1
//
2023

Customer segmentation in e-commerce – how to do it right

Market segmentation involves dividing a market into smaller parts, within which consumers have similar characteristics and behaviours. The aim of effective segmentation is to meet the needs of consumers in the most precise way and to select the offer more accurately.
E-commerce
Jul
31
//
2023

10 key performance indicators in e-commerce

Data is the basis of a successful business. They allow us to analyse the customer's behaviour on the next steps of the purchase path, indicate what obstacles they encountered, what interested them, how often, and how much they buy. In this article, we will analyse the most important KPIs in e-commerce.

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