According to Rob Bostock, tech director of SpaceNK, a company belonging to Manzanita Capital, the implementation of the enterprise version has allowed to using time on creative thinking and focusing on building unique user experience, instead of using time on creating a code.
Thanks to the elastic and modular architecture of Magento 2 Enterprise we can not only precisely fit the system to a business model of a small or big company, but also we can use sales and marketing ability much better, including bigger customization ability (flash sales, private sales), integration with social media or implementation of external affiliation program.
Magento 2 Enterprise and the needs of big and small e-commerce players
Magento 2 Enterprise contains unique features, which allows appropriate fitting to the systems of a small or big company that sells online or intends to do it.
From a technical point of view, despite its scale, Magento 2 Enterprise can be implemented in a medium-scale business, because the modular nature of the platform allows for optimal use of selected functionalities, and then, with the development, implement subsequent ones, which are a natural consequence of the increase in sales and orders.
Most of the middle and big companies base their sales on internal sales systems, like ERP. Magento has fitted its API to adequate data exchange, which allowed a fast registration of each transaction and a change in an internal system.
In the case of bigger companies, Magento Enterprise version accelerated the operation of the administrative panel four times, the code and photos were optimized, assuming an increased number of products in relation to the Community version (with a free license). The use of integration with Varnish full-page caching and compliance with the MySQL cluster guarantees faster operation, which in the case of a large number of transactions is a key element of the store’s operation. On the other hand, the MySQL cluster provides the MySQL database with internal memory clustering infrastructure to increase performance for critical data. Such a working base is low cost and more resistant to errors.
In case of bigger scale business and increased numbers of daily transactions, an important element is an appropriate security system against overload. In Enterprise version has applied separated database, for ex. for checkout, order management or product data. This solution allows the isolations of system functions and avoids problems with performance during overload. It’s worth adding, that each main database can have many subordinate databases (on the basis of Master-Slave), which additionally scales the system.
For performance optimization the platform, based on Rabbit MQ, enables a task processing in an asynchronous way, using a separate resource.
Instead of investing in a separate loyalty system, we can use the built-in native solution available in the Enterprise version. The rules for granting points, for example, are definable and can be awarded for purchases, the process of account registration, subscription to newsletters or a number of other activities.
Besides the ability of gathering points, the module of loyalty program includes lots of other elements, which are a substitute for external systems. Thanks to them we can save time, means and most of all – resources essential to implementation of this element. It is especially in case of implementation of first online sales system or migration.
Stability of Magento 2 Enterprise Edition development
Middle and big e-commerce companies value stability in the range of service suppliers. That’s why the fears in case of the choice of sales platform for beginners on the online market are fully understandable. The same thing is in the case of migration from currently using platforms.
At the end of 2016, the Chinese fund Hillhouse Capital Group has invested over $250 million in Magento Inc. The majority of the amount is to be allocated to the international development of the platform, in particular, the customer support, i.e. the distinction dedicated to the Enterprise version. This certainly proves that Magento will focus on developing its software in the highest version for the largest players.
Investment in Magento 2 Enterprise
The minimum implementation value of the extended version of Magento 2 is an investment of min. 18 thousand dollars a year. At first glance, this may seem like a big cost considering the Polish realities. However, when we get acquainted with the price lists of Polish platforms – Magento 2 Enterprise performs very well. On medium-sized, relatively advanced e-commerce, we have to put up about a minute. 20-25 thousand license fee per year. Unfortunately, as part of this fee, we do not have support after the implementation or a number of other previously described facilities. Foreign solutions are much more expensive, and we get extensive platforms, in the case of which some modules may turn out to be completely unnecessary and unused.
Polish market has big development capabilities in the range of online stores based on Magento Enterprise, but on the west there are lots of excellent thriving online shops built on Magento 2 Enterprise. Selected examples below.
Effect of implementations
The implementation of the Enterprise version for the Australian company was very significant. There was a 40% drop in the average page load, which translated into a 38% increase in conversions for the desktop version, and a 60% increase for the mobile version.
Sean Venturi, the Venroy owner, says that one of the advantages of the implementation is an user-friendly administration panel, which allowed to implement „out-of-box” version in 8 weeks. The architecture of system gives high efficiency from the beginning, what allows to build a strong base to fast developing of online store and company after implementation.
As Rob Bostock says, Magento 2 Enterprise defeated DemandWare and Hybris, as a solution in a decision process. DemandWare and Hybris turn out too big, too expensive and concluding too little elastic and scalable towards expectations. It is a proof, that Magento 2 in enterprise version perfectly slot into middle and big companies. It translates into results, which shows a tangible improvement in the range of conversion. The average worth of orders increased by 160%,deal volume increased by 30%.
Excellent growth recorded also in a mobile version, where numbers of sessions increased by half and 30% conversion increase at the same time.
The appropriate focusing on user experience caused elongation of average session time by 20%.
For SOL, one of the key arguments in the implementation of the Enterprise solution was the ability to personalize the offer. In addition, integration with social media played an important role. In the case of a medium or large player in the market, its predicted growth is an important element of business. Due to the fact that Magento 2 Enterprise is an efficient platform, its scalability has allowed to maintain growth while avoiding problems.
The great choice of extensions allowed to provide the specific business need of the client.
The enterprise implementation raised online incomes by 104% in first 6 days of the new online store. Mobile sales were 60% of whole online incomes.
The proof that Magento 2 Enterprise is an appropriate online sales tool for middle and big players is the implementation of this system by Super-Pharm. The success of 70 shops had to be carried on the online market, including omnichannel assumption.
The area of implementation also included integration of platform with dedicated ERP Farmax system among other things, in the range of sales, inventory and logistics processes.
The characterization of Magento 2 in Enterprise version allowed to agile implementation inventory, considering fast reaction on changes and elastic fit of implementation.
One of the most significant advantages of the system are support and ability of report the mistakes.
It was the very first implementation of Magento 2 Enterprise in Poland.
The very rapid development and scale of the business of the Semilac brand, owned by the Nesperta company, was the reason why the company decided to replace the ineffective system at this stage.
The basis for the choice was safety of development with regard to the omnichannel direction. In addition, the scalability and very high performance at the corporate level allows you to achieve improved productivity at the moment. Due to the so-called sales peaks, an important role was played by the appropriate system architecture that allows you to handle a large number of transactions on a monthly basis.
Magento 2 Enterprise is a particular platform for online sales. Taking into consideration all modules, which can be used by middle or big companies, we receive a big, scalable and productive tool, which does not require outsourcing of additional services outside, like even marketing automation tools.
It makes fast and easy implementation, migration of data and additional support at the same time. It’s worth to mention some obviousness - the more organization, the harder it is to implement a good e-commerce system. Magento 2 Enterprise is for making it easier.