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we do the learning, you experience the value
Our AI knowledge comes from daily practice, not slides
The real difference AI makes? Projects that were once too complex or too costly are now feasible, delivered predictably and within budget. Automated testing raises quality, and time to market shrinks.
So where's the catch? Well, AI is not plug and play: used carelessly, it introduces real risks. Through daily use of Claude in our own projects, we know the upside, and the pitfalls.
And it shows in our client work. For online pharmacy Melisa, we used AI and our own tooling to structure 21,000 product descriptions, at a cost of cents per item. That data now lives cleanly in their PIM. Not a demo, but production.
Michel Doens
CTO Strix NL
"AI in e-commerce is part of a well-designed process. We chose Anthropic because Claude delivers where commerce is unforgiving: reliability, long context, and agentic tasks that run safely in your systems. And, most importantly, your customer data is never used for training by default."
built for what's next
How AI adds value to your project
Since AI is part of how we build, test and deliver, complex projects become realistic within the same budget, quality issues surface earlier, and your platform goes live, and starts making revenue, sooner.
It also means your platform is built with AI in mind from day one: richer product data, faster service, and ready for the AI shopping agents that are already part of how people buy.
For manufacturers and wholesalers, the gains are often the biggest: email and PDF orders processed automatically, quotes and RFQs handled faster, ETIM and supplier data flowing straight into your PIM. And process knowledge now lives in the system, so it doesn't leave when someone does.
Shopify · Premier Partner
Shopify Plus — fast growth for D2C and retail brands
For brands that want speed, stability, predictable costs and a large app ecosystem — especially in D2C, retail and international expansion.
Heading
A consultation with the Strix team: platform selection, implementation scope, integrations and an initial project roadmap.
Premier
partner status
1-3
months typical implementation
99.99%
uptime SLA
9000+
apps in the ecosystem
About the platform
When should you choose Shopify Plus?
Shopify Plus is designed for brands that need to launch quickly, scale internationally and reduce operational complexity. It removes the burden of infrastructure, security patches and platform maintenance, while giving teams access to a mature ecommerce ecosystem.
Key advantages
Shopify Markets
Manage multiple countries, currencies and local experiences.
Hydrogen + Oxygen
Headless storefronts based on React and Remix.
Shopify Flow
No-code automation for commerce operations.
Large app ecosystem
Ready-made tools for marketing, reviews, support and subscriptions.
Selected examples
Strix experience with Shopify Plus
Zellerfeld
D2C platform for 3D-printed footwear
Voordeelgordijnen
international Shopify Plus rollout
Profix
Shopify Plus integrated with Ergonode PIM
Is Shopify Plus suitable for B2B?
It can be, especially for simpler and mid-complexity B2B models. For very advanced B2B workflows, Shopware, Adobe Commerce or commercetools may be a better fit.
Shopware · Platinum Partner
Shopware — advanced B2B and B2C ecommerce
For companies that need flexibility, advanced B2B logic, custom integrations and a scalable platform without moving straight into a fully composable architecture.
Heading
A consultation with the Strix team: platform selection, implementation scope, integrations and an initial project roadmap.
16+
years with Shopware
50+
certified developers
#1
global partner 2023
3–6
months typical implementation
About the platform
When should you choose Shopware?
Shopware is a strong fit when standard SaaS platforms are too restrictive, but a full MACH transformation would be too complex or expensive. It gives teams strong commerce capabilities, open architecture, rich B2B features and enough flexibility to support custom business processes.
Key advantages
Shopping Experiences
A visual content and layout editor for marketing teams.
Native B2B Suite
Company structures, individual pricing, quotes and roles.
Rule Builder
Business rules for pricing, promotions, logistics and customer segments.
API-first integrations
Smooth integration with ERP, PIM, CRM, WMS and payment systems.
Selected examples
Strix experience with Shopware
BRITA
global B2B platform across multiple markets
MOBA
digital transformation for industrial manufacturing
Reifen1+
ecommerce integrated with a workshop network
Is Shopware good for B2B?
Yes. Shopware includes strong B2B capabilities such as company accounts, custom pricing, quoting, permissions and fast ordering flows.
Adobe Commerce agency · Gold Partner
Adobe Commerce – enterprise ecommerce without compromise
For large organisations with complex catalogues, multiple stores, multiple brands and advanced integration requirements.
Heading
A consultation with the Strix team: platform selection, implementation scope, integrations and an initial project roadmap.
Gold
Adobe Partner
200+
Adobe/Magento projects
Enterprise
grade scalability
6–12
months typical implementation
About the platform
When should you choose Adobe Commerce?
Adobe Commerce is a strong choice for enterprise businesses that need central control over multiple brands, stores, languages and catalogues. It combines the Magento commerce engine with enterprise features and the broader Adobe Experience Cloud ecosystem.
Key advantages
Multi-store management
Manage many brands, languages and currencies from one admin.
Advanced B2B
Company structures, individual pricing, quotes and roles.
Page Builder
Rich content pages managed by marketing teams.
Adobe ecosystem
Integration potential with Adobe Analytics, Target, AEM and Marketo.
Selected examples
Strix experience with Adobe Commerce
Tatuum
Magento architecture rebuilt with PIM integration
Douglas
multi-store beauty retail platform
Enterprise B2B
ordering portal for distributors
Adobe Commerce or Magento Open Source?
Adobe Commerce is the paid enterprise edition with more advanced B2B, content and cloud capabilities. Magento Open Source gives more control and no licence fee, but requires more ownership of infrastructure and maintenance.
Magento agency · Certified Partner
Magento – full control over code and infrastructure
For companies that need deep customisation, open-source flexibility, full code ownership and control over hosting, performance and integrations.
Heading
A consultation with the Strix team: platform selection, implementation scope, integrations and an initial project roadmap.
16+
years with Magento
200+
Magento projects
M1→M2
safe migrations
24/7
monitoring and support
About the platform
When should you choose Magento?
Magento Open Source works well when you need flexibility that SaaS platforms cannot provide, or when you already have a Magento ecosystem that needs modernisation, performance improvements or long-term support.
Key advantages
Full code control
Every layer of the system can be customised.
Infrastructure ownership
Run on your preferred cloud or hosting setup.
Migration expertise
Safe migration from Magento 1 to Magento 2 or other platforms.
Security and support
Patches, monitoring and ongoing development support.
Selected examples
Strix experience with Magento
Tatuum
modernised Magento architecture with PIM
B2B distributor
SAP-integrated ordering portal
Multi-brand Retail
large-scale migration with SEO continuity
Is Magento 1 still supported?
No. Magento 1 reached end of life in June 2020. Stores still running on Magento 1 should plan migration or replacement due to security and compliance risks.
commercetools agency · Certified Partner
commercetools – MACH architecture for enterprise
For organisations that want maximum flexibility, independent components, API-first commerce and long-term freedom from monolithic platform limitations.
Heading
A consultation with the Strix team: platform selection, implementation scope, integrations and an initial project roadmap.
MACH
certified approach
API-first
REST + GraphQL
99.99%
uptime SLA
6–18
months typical implementation
About the platform
When should you choose commercetools?
commercetools is designed for companies that want to build a composable commerce architecture. It is best suited to mature organisations with complex requirements, strong technical teams and a need to deploy and scale individual components independently.
Key advantages
API-first commerce
Every capability is available through APIs.
Composable stack
Combine commerce, CMS, search, payments and frontend tools independently.
Headless by design
Freedom to create any customer experience on any frontend.
Enterprise scalability
Designed for global, multi-region commerce operations.
Selected examples
Strix experience with MACH
Enterprise Retail
migration from monolith to MACH
Fashion Group
shared backend for multiple brands
Global B2B Platform
dealer platform across many markets
Is MACH right for every company?
No. MACH is powerful, but it also introduces complexity. It makes the most sense for larger, digitally mature organisations with advanced requirements.
Pimcore · Certified Partner
Pimcore – PIM, DAM and CMS in one open-source platform
For organisations that need one central hub for product data, digital assets, master data and content distribution across many channels.
Heading
A consultation with the Strix team: platform selection, implementation scope, integrations and an initial project roadmap.
PIM
+ DAM + CMS
Open
source
API
ready integrations
2-5
months typical implementation
About the platform
When should you choose Pimcore?
Pimcore is a strong choice when product data, assets and content are scattered across systems, spreadsheets and folders. It creates one central source of truth and supports multi-channel distribution to ecommerce, marketplaces, catalogues and internal systems.
Key advantages
Product data management
Centralised attributes, variants and product relationships.
Digital asset management
Manage images, videos, documents and transformations.
Multi-channel export
Publish data to ecommerce, marketplaces and print.
Open-source flexibility
Avoid vendor lock-in and build around your data model.
Selected examples
Strix experience with Pimcore
Retailer EU
300k SKU distributed to multiple channels
Fashion Brand Global
DAM for large-scale assets
B2B Manufacturer
interactive catalogue for spare parts
Pimcore or Ergonode?
Pimcore is broader and more flexible, with PIM, DAM, CMS and MDM capabilities. Ergonode is lighter, faster to implement and focused mainly on ecommerce product information management.
Mirakl · Certified Partner
Mirakl – launch your own B2B or B2C marketplace
For retailers, distributors and platforms that want to scale assortment, onboard vendors and operate a marketplace model without building everything from scratch.
Heading
A consultation with the Strix team: platform selection, implementation scope, integrations and an initial project roadmap.
#1
marketplace platform
400+
global implementations
B2B+B2C
business models
4-9
months typical implementation
About the platform
When should you choose Mirakl?
Mirakl makes sense when you want to expand assortment without taking inventory risk, manage sellers professionally and keep ownership of the customer experience instead of sending traffic to external marketplaces.
Key advantages
Operator panel
Vendor onboarding, moderation and marketplace governance.
Seller Center
Offer, price, stock and order management for vendors.
Automated settlement
Commissions, payouts and financial reporting.
Quality control
Control product data, offers and brand standards.
Selected examples
Strix experience with Mirakl
Retail Group
50 vendors onboarded
B2B Platform
procurement marketplace
Fashion Operator
offer quality control
How many vendors do you need?
For B2C marketplaces, a meaningful starting point is often 20–50 vendors. In B2B, a smaller but well-curated supplier base can already create value.
Ergonode · gold Partner
Ergonode PIM – modern SaaS product information management
For ecommerce teams that have outgrown spreadsheets and need an intuitive PIM for product data, translations, workflows and channel publishing.
Heading
A consultation with the Strix team: platform selection, implementation scope, integrations and an initial project roadmap.
SaaS
no infrastructure
4-8
weeks typical implementation
API
first
Multi
language support
About the platform
When should you choose Ergonode?
Ergonode is a practical choice when you need a business-friendly PIM that can be implemented quickly and connected to your ecommerce platform without heavy infrastructure or a long technical rollout.
Key advantages
Intuitive UX
Built for content and ecommerce teams.
Built for content and ecommerce teams.
Statuses, roles, tasks and collaboration.
Multi-language data
Manage localisation from one central place.
Commerce connectors
Connect product data with your sales platform.
Selected examples
Strix experience with Ergonode
Profix
50k SKU managed in PIM
Tatuum
15k fashion variants
D2C Brand
Excel to PIM migration
When is PIM necessary?
When you have thousands of SKUs, multiple languages, many channels or several people editing product data at the same time.
VTEX · Certified Partner
VTEX — unified commerce for global retailers
For retailers that want to connect ecommerce, POS, marketplace, fulfilment and live shopping in one SaaS ecosystem.
Heading
A consultation with the Strix team: platform selection, implementation scope, integrations and an initial project roadmap.
SaaS
no infrastructure
Omni
channel native
Live
commerce
Global
infrastructure
About the platform
When should you choose VTEX?
VTEX works best when online and offline sales need to operate as one system. It is a strong fit for omnichannel retailers that care about fulfilment, marketplace capabilities and rapid channel development.
Key advantages
Unified commerce
One ecosystem for multiple sales channels.
Click & Collect
Pickup, ship-from-store and omnichannel fulfilment.
Live Shopping
Commerce embedded in live video experiences.
VTEX IO
Build custom apps directly on the VTEX platform.
Selected examples
Strix experience with Ergonode
Profix
50k SKU managed in PIM
Tatuum
15k fashion variants
D2C Brand
Excel to PIM migration
When is PIM necessary?
When you have thousands of SKUs, multiple languages, many channels or several people editing product data at the same time.
Ai in practice
How Claude contributes to your business
AI traffic to retail sites grew 393% in a year, and converts 42% better (Adobe Analytics, Q1 2026). ChatGPT alone handles an estimated 50 million shopping queries a day (McKinsey).
Your next customer is already searching this way. The question is whether they'll find you. We help you stay ahead through five areas of expertise:
Your next customer is already searching this way. The question is whether they'll find you. We help you stay ahead through five areas of expertise:
How we support you and your business
Customer service that actually knows your customers
We connect Claude to order status, stock levels and customer history. The result: contextual service, 24/7, in any language.
We connect Claude to order status, stock levels and customer history. The result: contextual service, 24/7, in any language.
Product data and content at scale
Descriptions, translations and category content for entire catalogues, in your brand voice. Essential for international rollouts.
Descriptions, translations and category content for entire catalogues, in your brand voice. Essential for international rollouts.
Agentic workflows
Reporting, returns detection, automation between your ERP, PIM and CRM. Claude does the work; your team stays in control.
Reporting, returns detection, automation between your ERP, PIM and CRM. Claude does the work; your team stays in control.
Becoming agent-ready
Agentic commerce starts with data quality and the right protocols - Shopify Catalog, ACP, UCP, Shopware Nexus. As a founding member of the Agentic Commerce Alliance, we stay ahead.
Agentic commerce starts with data quality and the right protocols - Shopify Catalog, ACP, UCP, Shopware Nexus. As a founding member of the Agentic Commerce Alliance, we stay ahead.
Visible in AI Search
Purchases often start with a question to ChatGPT or Claude. With Generative Engine Optimization (GEO), your shop is part of the answer.
Purchases often start with a question to ChatGPT or Claude. With Generative Engine Optimization (GEO), your shop is part of the answer.
the areas in which we support you
what that means for your business
Customer service that actually knows your customers
We connect Claude to order status, stock levels and customer history. The result: contextual service, 24/7, in any language.
Product data and content at scale
Descriptions, translations and category content for entire catalogues, in your brand voice. Essential for international rollouts.
Agentic workflows
Reporting, returns detection, automation between your ERP, PIM and CRM. Claude does the work; your team stays in control.
Becoming agent-ready
Agentic commerce starts with data quality and the right protocols - Shopify Catalog, ACP, UCP, Shopware Nexus. As a founding member of the Agentic Commerce Alliance, we stay ahead.
Visible in AI Search
Purchases often start with a question to ChatGPT or Claude. With Generative Engine Optimization (GEO), your shop is part of the answer.
Get your free AI-readiness scan
Curious where AI adds value in your shop? Start with our free AI-Readiness Scan: within 48 hours you'll know where you stand and how to move forward. From there, we deliver a working pilot within six weeks, at a fixed price, on your own stack, so you see proof before you scale.
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