Why This Matters
Internationalisation Benchmark
Where does the market stand? The complete benchmark report shows how 94 companies in three countries manage their internationalisation. Governance models, budget allocation, technology decisions and operational maturity levels in direct comparison.
What you get:
Results from 94 structured interviews
Comparative data across 6 dimensions and 25 indicators
Specific areas of action by governance type
Internationalisation Readiness Check
Where do you stand? With the Readiness Check, you can evaluate your company using the same criteria that form the basis of the benchmark. You will receive a personalised profile and immediately see how you compare.
What you get:
Structured self-assessment (approx. 15 minutes)
Personal maturity profile across all 5 dimensions
Einordnung im Benchmark-Vergleich
45-minute expert consultation to present your results
How it works?
Three steps to your internationalisation profile
Step 1
Complete the questionnaire (approx. 15 min.)
Answer specific questions about five dimensions of your internationalisation. From governance and market selection to localisation and operations to payment and risk management.
Step 2
Receive individual evaluation
Based on your answers, we will create a personal maturity profile. You will see at a glance how your company performs in a benchmark comparison.
Step 3
Discuss results in expert discussions
In a 45-minute discussion, our experts will present your results, classify them and work with you to identify the most effective areas for action.
What we measure
Five dimensions of internationalisation
The benchmark and readiness check are based on the same five dimensions. Each dimension covers a critical area that determines success or stagnation in international expansion.
category 1
Governance & Operating Models
How do you manage your internationalisation?
Governance model, budget allocation, decision-making architecture and organisational structure form the foundation for everything else. The benchmark shows that hybrid-managed companies consistently achieve better results.
category 2
Market selection & market entry
What criteria do you use to select new markets?
Evidence-based scoring, sequencing and timing determine whether capital flows into the right corridor or seeps away in a test market.
category 3
Localisation & Customer Experience
Do you truly understand the expectations of your target customers?
Content strategies, pricing, product range, customer service and UX requirements vary considerably between markets. Localisation is a sales lever, not a translation task.
category 4
Cross-Border Operations
How efficient are your cross-border processes?
Logistics, fulfilment, returns, tax law, consumer protection and regulatory requirements must be in place before go-live, not after.
category 5
Payment, Risk & Financial Infrastructure
Do you offer the right payment methods for each market?
Payment preferences, fraud management and financial risk assessment must be considered on a corridor-by-corridor basis. What works in Germany may fail in Poland or the Netherlands.
Author: Florian Borchers
Florian Borchers is responsible for strategy and operating models for international commerce programmes. His focus: research-based frameworks that make decisions actionable.
At Strix, he co-developed the transnational model with common core standards and local responsibility.
Florian Borchers
Strategy Director, Strix Group
LinkedIn: linkedin.com/in/florian-borchers/
Research partners & methodology
About AMR Advanced Market Research
AMR Advanced Market Research is an independent institute specialising in B2B studies. AMR was responsible for the fieldwork, panel quality and organisational implementation of the survey for the Strix Internationalisation Benchmark 2026.
Methodology
The study is based on an online survey conducted in December 2025. n = 94 companies from e-commerce and omnichannel in Germany, the Netherlands and Poland. All content questions on 1–7 scales. Comparisons by country groups and governance models. Plausibility checks and panel controls ensure the comparability of the results.
Strix Internationalisation Benchmark 2026
Be the first to get the report
Thank you! Your report is reserved. You will receive the Strix Internationalisation Benchmark 2026 directly via email as soon as it becomes available.
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