Product information management for many employees in the e-commerce industry is a nightmare. Every day, they have to add a huge amount of data, check if they are correct, and eliminate errors. A functional PIM system is a tool that not only improves their work but also has an impact on building a positive customer shopping experience, which increases sales.

Imagine that you bought a dream plot of land, where you will spend weekends and run away from the hustle and bustle of a big city. You want to enjoy a healthy, evenly trimmed lawn. You’ll use the right lawnmower, not a secateurs, won’t you?

Two weeks. That was enough for our everyday life to turn 180 degrees, and the economy to become unsteady. The reality has changed and with it people's behavior, their shopping preferences and the way they spend their free time.

"He who moves not forward goes backward” - the author of this quote, so eagerly used by business coaches today, is a well-known writer Johann Wolfgang von Goethe. Of course, when he penned these words, the 18th-century German author did not actually refer to selling on the Internet, but the idea has remained unchanged for years - whoever does not adapt to changes, has no chance to survive.

Colour does not add a pleasant quality to design — it reinforces it. These are the words of the impressionist Pierre Bonnard. How do they relate to e-commerce? If you want to influence customers' purchase decisions in the store, you must use persuasion to strengthen your message. You have a whole set of tools for this - one of them is the right use of colours. How does it look in practice?

At a time when consumers' lives around the world are changing due to the coronavirus epidemic, the way they buy and make shopping decisions is also modifying. Therefore, FMCG manufacturers must ask themselves, how can they use this situation to reap the benefits for business? Those companies that have not previously offered online sales are facing the need to adapt to the new situation, which in practice means the rapid implementation of the e-commerce system. Why is it worth investing in this now?