Dr. Hauschka’s B2B Platform: Elevating E-Commerce with Shopware

The need for a flexible B2B platform that grows with the business

The challenge was to develop a scalable, brand-aligned B2B e-commerce platform that could support future expansion across Benelux drugstores while delivering a seamless wholesale buying experience. Dr. Hauschka NL needed a B2B platform that would:

• Operate independently from the German B2C & B2B setup.
• Support future expansion into Benelux drugstores, anticipating increased order volumes.
• Provide a high conversion, user-friendly experience for wholesale buyers.
• Additionally, the solution had to integrate seamlessly with existing ERP and PIM systems while maintaining Dr. Hauschka’s premium brand identity.

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A user-friendly online store with bulk ordering and connected back-end systems

To ensure full alignment with Dr. Hauschka's business objectives, we began the project with a discovery phase. Through a series of collaborative workshops with their team, we gained a comprehensive understanding of their requirements, laying the foundation for a platform that truly reflects their vision.

As a trusted Shopware partner, we designed and developed a customized B2B e-commerce platform with the following key features:

• Discovery-driven development: Conducted in-depth workshops to align the platform with Dr. Hauschka’s business goals in mind.
• ERP & PIM integration: Connected Exactglobe (via Xcore) and Censhare PIM (via Alumio) for real-time inventory, product data and customer synchronization.
• Custom variant matrix: Streamlined bulk ordering with a single-page product selection system, reducing clicks and improving efficiency.
• Branded checkout experience: A fully customized checkout flow that reinforces Dr. Hauschka’s premium identity.

Custom Variant Matrix: bulk ordering made easy

A standout feature of the platform is the Custom Variant Matrix, which transforms the wholesale ordering process. Unlike traditional systems that require users to navigate multiple pages for different product variants (e.g., colors or sizes), our solution consolidates all options into a single, intuitive interface.

Key Benefits:

✔ Faster ordering: Wholesale buyers can select quantities for all variants (e.g., shades, sizes) in one click, without having to switch between pages.

✔ Reduced friction: No more page reloads or dropdown menus, just seamless bulk selection, improving conversion rates.

✔ Mobile-friendly: Optimized for tablets and desktops, ensuring efficiency for buyers on the go.

This innovation aligns perfectly with Dr. Hauschka’s commitment to user-centric design, making high volume orders effortless for B2B clients.

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Saving time for wholesale buyers and preparing for future growth

The new B2B platform has empowered Dr. Hauschka Benelux to:

• Seamlessly onboard key wholesale clients, improving order efficiency.
• Strengthen B2B relationships with a user-friendly, high conversion experience.
• Prepare for expansion into Benelux drugstores, unlocking new revenue streams.

Future enhancements, including a centralized digital asset library and ongoing UX optimizations, will ensure the platform continues to support Dr. Hauschka’s growth while maintaining its sustainable ethos.

A B2B platform that works smarter, grows easier, and stays true to the brand

Dr. Hauschka’s B2B platform is more than just an online store, it’s a brand experience built on Shopware’s robust architecture. By combining custom development with ecosystem advantages, we delivered a scalable, high performance solution that drives usability, efficiency, and growth while staying true to the brand’s values.

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This project is built with our technology partners: