E-commerce audit - optimise
your online business

Everything you need to know about an e-commerce audit

Learn about the types of e-commerce audits, how to prepare for such a procedure and what to look for when choosing a perfect business partner.
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Why is e-commerce auditing so important?

An online shop does not exist without customers. Customers, in turn, do not come to an online shop that is slow, unintuitive, and unattractive. An audit helps to optimise e-commerce and improve the user experience.
Users who were dissatisfied with the performance of the site will not visit it again.
Online customers will choose a different shop for their next purchase.

What is an e-commerce audit?

An e-commerce audit is a process of assessing an online shop against specific functionality standards. A specialist company analyses page loading speed, system performance, and compliance with UX and security standards to then propose optimisation solutions.

The time for an audit comes when something isn't working as it should and we are not sure of the cause. A drop in the number of customers and an increase in the bounce rate can be an alarm signal.

Robert Żochowski
Chief Consulting Officer at Strix

Benefits of an e-commerce audit

During the audit, external experts will look at your shop from the perspective of new audiences and experienced sales platform design and optimisation specialists. Thus, they will instantly assess the first impression and intuitiveness of e-commerce and delve into individual areas of your website's functionality.
  • More opportunities for shop development.
  • Greater scalability.
  • Improving site visibility.
  • Optimising app performance.
  • Enhanced data security.
  • Increasing page loading speed.
  • Better user experience.
  • Attracting new customers and retaining existing ones.

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