Let’s get your Customer Experience and Visual Design up to the next level

At Strix, our collaboration with clients is a comprehensive journey that blends strategic thinking, innovative design, and detailed audits and tests.


his way we’re crafting an exceptional e-commerce system, with a visual design and user experience (UX) that aligns with your unique goals – and eventually sells.

Get the perfect UX for your e-commerce 

The visual layer of an online store is of great importance – customers decide whether they will stay in about 50 milliseconds. So, you have little time to make a first impression. At Strix, we design e-commerce services with a user-centred design approach, focusing on the user and building a positive shopping experience. We have one goal: to create a flexible, effective store design for our customers that will improve usability and increase sales.

Good UX = more sales

Our team of UX (user experience) and UI (user interface) designers will create a store design for you that not only reflects the spirit of your brand but attracts and encourages customers to buy. 

Over the years of working with the largest stores in Europe, we have developed our own design process, which is based on asking the right questions and thorough analysis of our customers' business:

  • We design based on knowledge and data analysis.
  • We conduct research about your business and your customers.
  • We study your customers' behaviour to learn about their habits and needs.
  • We get to know your company's sales processes in detail.
  • We check which content has a greater impact on shoppers to present it even more effectively.
  • We provide a design that meets the latest usability trends and user needs.

This is how we do it


Business workshops - Our process kicks off with in-depth business workshops where we engage with our clients to understand their objectives, target audience, and market positioning. This collaborative approach lays the foundation for a strategic roadmap.

Proto personas - To personalize the user experience, we create proto personas, detailed representations of potential customers. These personas guide our decisions, ensuring that every element resonates with the intended audience.

Product content analysis - We conduct a thorough analysis of product content, identifying key selling points and crafting compelling narratives. This approach not only enhances user engagement but also strengthens the overall brand message.

Competition analysis - Understanding the competitive landscape is crucial. We perform in-depth analyses to identify market trends, benchmark against competitors, and uncover opportunities for differentiation.

Mapping user needs to service functions - Aligning user needs with service functions is paramount. Our process involves mapping these elements to ensure a seamless and intuitive user journey.

Interviews with users - To gain valuable insights, we conduct interviews with end-users. This qualitative approach provides firsthand perspectives, enriching our understanding of user preferences and pain points.


Website architecture & sitemap project - The foundation of a successful e-commerce system lies in its architecture. We meticulously plan website structures and sitemaps, optimizing navigation and user flow.

Mood boards - Creating mood boards allows us to visualize the aesthetic direction. These boards serve as a visual reference, ensuring that the design aligns with the brand identity and resonates with the target audience.

Wireframing, Wireflows & Prototypes - We bring concepts to life through wireframing, wireflows, and prototypes. This iterative design process allows clients to visualize the user interface and functionality, facilitating feedback and refinement.

Audit & tests

UX audit - A comprehensive UX audit evaluates the effectiveness of the user interface and overall user experience. This process identifies areas for improvement and optimization.

The Baymard Institute heuristic evaluation - We leverage the expertise of the Baymard Institute for heuristic evaluations, ensuring that our designs adhere to best practices and industry standards.

Usability tests - Employing advanced tools such as eye tracking, heat maps, click maps, and scroll maps, we conduct usability tests. These tests provide quantitative and qualitative data, allowing us to fine-tune the user experience

Choose a top-notch partner

With experts in various fields such as UX, UI, visual design, research, and copywriting, we serve you with a team that can deliver the best business solutions through a holistic approach to design. Get to know our award-winning, Baymard Institute certified E-Commerce UX-Professionals and aim for a shop design that actually sells.

got questions?

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