Semilac's new sales channel thanks to integration with service platform Booksy

Semilac's omnichannel sales


Semilac is a cosmetic brand that started the "hybrid manicure fashion" in Poland. See how we integrated its online shop with one of the largest beauty industry booking systems, Booksy. 

watch live


Semilac is a cosmetic brand that started the "hybrid manicure fashion" in Poland and still sets trends in this field today. Its offer includes professional cosmetics and accessories for nail styling and care. For the past 7 years, we have been working together on the development of an e-commerce platform, and this time Semilac faced the challenge of integrating its online shop with one of the largest beauty industry booking systems, Booksy. 

Booksy is a unique platform in Europe that allows customers to conveniently book appointments with hairdressers, nail stylists, massage therapists, spa salons and more. The brand has decided to expand its portfolio of services with the Shopping platform, which gives suppliers the opportunity to upload their product catalogue, which is automatically available to thousands of salons using Booksy. Semilac is the first brand whose items were to appear on the marketplace.

Our role as Strix, was to prepare Semilac's technical infrastructure that meets Booksy's business expectations. The project was so innovative that it required our team to extensively develop REST API functionality in Magento to ensure effective integration with the service platform. 


We started the project by creating a new instance of the Semilac shop in Magento, configuring it for the specific  Booksy’s requirements. The created website plays the role of a backend, from which we issue the Booksy product list with all the information, such as descriptions, prices, photos. From this level, it is possible to manage product listings, stock levels, shipping methods and order confirmation emails. The most important feature of the webstore is that all sales data on the platform goes into the existing Semilac architecture, where the customer can manage it directly.

We have also extended the technical facilities with the possibility of adding products to the cart in groups. Natively, products  are added one by one, which increases the loading time of individual items. In addition, in the case of abandoned orders, the customer receives an email notification of unfinished purchases from the Autopay payment gateway. In this way, we take care of the salon employee comfort, who can return to the purchase at any time, which increases the chance of finalising the order. 

Semilac is the first brand to join the Booksy sellers’ portfolio, which was a great honour for us, but also a challenge. However, during the project we could count on the full support of the Strix team, which not only implemented the agreed objectives, but also provided advice on the best e-commerce solutions. Thanks to excellent cooperation, we smoothly went through the process of integration with the application, gaining a new sales channel and communication with our customers.
Tomasz Lipiński
E-commerce Director at Semilac


Thanks to the commitment of the Strix team, beauty salon owners and employees can easily browse and purchase Semilac products from their account in Booksy, without having to additionally enter shipping or invoice details, as these are completed automatically. Furthermore, they have access to selected items at special lower prices.

 "During the project, we tried to put ourselves in the role of the customer to understand their expectations and business needs. Our priority was not only to carry out the commissioned tasks, but also to be a partner and advisor on the best e-commerce solutions that would be optimal for Semilac in terms of finances and time". - Oleh Kazymyrchuk, Project Manager at Strix. 

The integration with the Booksy platform is another step for Semilac in the development of its omnichannel strategy, thanks to which the brand gains a new sales channel. It is a great distinction for us to be the first to bring physical products to the service platform, paving the way for more suppliers to put their items on Booksy. We are delighted to be at the forefront of change in the e-commerce industry and to see the direction in which marketplaces are evolving. 


This project is built with our technology partners: