The right message at the right time: Email Marketing Automation

Boost your overall e-commerce performance: Once you’ve got your data in one place, Email Marketing Automation is a powerful tool to improve customer engagement, increase conversion rates, and build customer loyalty. Even while you sleep.

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oost your overall e-commerce performance: Once you’ve got your data in one place, Email Marketing Automation is a powerful tool to improve customer engagement, increase conversion rates, and build customer loyalty. Even while you sleep.

What is it about?

Email Marketing Automation is all about relevant, targeted messages, triggered by certain user behaviours and events. Standard workflows are Welcome mails or picking up on an abandoned cart for example. But there is so much more you can set reactions to:

  • Cart value
  • Reviews
  • Redeemed coupons
  • Channel of choice
  • Engagement level
  • Shopping history
  • Product back-in-stock
  • Level of loyalty points
  • In-store visits 
  • Number of placed orders

 Whatever you can imagine. As well as user reactions to automated emails, opening or link clicks for instance. Even no reactions can be used to trigger further messaging. Real-time or at whatever time you determine.

What are your benefits?

By automating and streamlining your email workflow across marketing channels and the customer lifecycle, you tap into your efficiency potential, as well as:

  • Improve the customer experience across channels
  • Build loyalty
  • Make more strategic decisions
  • Make sure your messages are on time
  • Refine your knowledge about customers

What do we do?

We offer a comprehensive Email Marketing Automation service designed to enhance and streamline your email marketing efforts. By delivering the right message at the right time, we help you improve customer engagement, increase conversion rates, and foster long-term customer loyalty, ultimately enhancing your overall e-commerce performance. Our services include:

  • Email Marketing Automation strategy. Our approach is rooted in a deep understanding of your specific business needs and challenges. We will collaborate with you to develop a comprehensive strategy that aligns with your business objectives and targets specific customer behaviours.
  • Setup of automated email workflows. Personalized product recommendations, re-engagement campaigns, post-purchase follow-ups, and more – all at the right moments in the customer journey. Our service ensures that your communication is strategically aligned with customer actions.
  • Email campaign performance reporting. This includes insights into open rates, click-through rates, conversion rates, and other key metrics, allowing you to assess the effectiveness of your email marketing efforts and make informed decisions for optimisation.

Get in touch and let us talk about how we can help you boost your business with Email Marketing Automation.

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