Replatforming webshop No Excess to Shopify
A renewed e-commerce strategy for growth and international expansion with Shopify.

About
No Excess, in collaboration with Strix, launched a completely renewed Shopify webshop, strengthening the brand’s online presence and significantly increasing revenue. The new omnichannel strategy and integrations with systems such as Itsperfect and Klaviyo support further growth and international ambitions.
Challenge
No Excess, a Dutch men’s fashion brand, recognized the need to modernize its outdated webshop. The existing platform was too limited to keep up with online trends and no longer aligned with the brand’s growing ambitions. To increase brand awareness and boost revenue, No Excess decided to invest in a completely new e-commerce platform. After a careful selection process, the brand chose Strix as its full-service e-commerce partner, thanks to their flexibility, Shopify expertise, and competitive proposal.
Solution
Strix developed a completely new Shopify webshop for No Excess, with a strong focus on an omnichannel strategy in which online and physical stores reinforce each other. The new webshop features a modern look & feel and improved functionalities, including videos that support the brand’s vision and enhance the customer experience. The Shopify platform is integrated with the Itsperfect ERP system and Klaviyo for email marketing, enabling No Excess to easily communicate between systems and fully leverage data for campaigns.
Results
The new webshop not only delivered a visual transformation but also impressive results. Revenue increased by 200% compared to the previous year, and the average order value rose significantly. The lightning-fast site and improved product presentation ensure that customers stay longer and buy more. With plans to make the webshop multilingual and launch a loyalty program, No Excess is ready to achieve its European ambitions and continue growing.