MOBA kicks off digital transformation with Shopware spare parts webshop
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About
MOBA is a global market leader in egg sorting and processing solutions. Their existing spare parts webshop had become technically outdated and was no longer scalable. Together with the Strix team, they built a new, future-proof solution on the Shopware platform, fully integrated with MyMOBA. The platform went live on December 1st in just four months. This is more than a new spare parts webshop, it's the starting point of a broader digital transformation.
Challenge
An outdated spare parts shop holding back growth
MOBA is a global market leader in egg sorting, packaging and processing solutions. 70% of all eggs in the world are 'touched' by a MOBA machine. Their products and solutions, often with a long product lifecycle, serve large egg producers and the egg industry worldwide. Alongside machine sales, service and after-sales are equally important: spare parts form an essential part of the business.
Although MOBA already had a webshop for spare parts, it no longer met the demands of an organisation operating in a complex, international B2B context. The shop was technically outdated, inefficient to use, and insufficiently scalable for further professionalisation.
At the same time, MOBA is at the start of a broader digital transformation. New systems for ERP, CRM and product data are on the roadmap, but it was the e-commerce platform, sitting at the end of the chain, that required immediate renewal. MOBA's goals were:
- working more efficiently for customers, suppliers and internal teams
- improving communication around stock, delivery times and shipping
- supporting a complex customer structure (end customers, suppliers, employees)
- laying a stable foundation for further digitalisation
The desire for a new platform came with a hard deadline: the spare parts environment had to go live on December 1st.
Solution
A phased Shopware implementation with a focus on MVP and scalability
Together with Strix, MOBA chose Shopware as its foundation. The choice aligned with the scale, complexity and international ambitions of the platform, with support for customer groups, pricing, multiple currencies, extensive product structures and integrations with other systems.
Discovery as a foundation
We started with an intensive discovery phase, together with MOBA stakeholders and our consultants. Across multiple sessions, we mapped the current situation, the desired future state and the key pain points. These sessions produced a clear list of approximately 30 MVP requirements, which we then translated into a concrete product backlog of more than 200 user stories.
The focus was explicitly on a solid MVP. For every decision we asked: does this add direct value and does it support a stable go-live before December 1st? If not, it went on the backlog for later phases.
Design & development
In parallel with the functional work, we developed a UX together with the design team that fits the day-to-day reality of technicians, service teams and suppliers. The flow focuses on ordering spare parts efficiently, often in larger volumes and with recurring orders.
During development we worked strictly agile:
- short feedback loops with the client
- transparent decision-making around scope trade-offs
- direct adjustments where needed to protect the deadline
We also built the integration with MyMOBA, MOBA's central customer portal. Using Single Sign-On, users log directly into the Shopware webshop from MyMOBA and gain insight into their orders and spare parts.
Results
A stable MVP and a solid foundation for further digitalisation
On December 1st, the new spare parts webshop successfully went live. MOBA now has:
- a modern, scalable Shopware webshop
- support for complex customer and user flows
- improved communication around stock, delivery and orders
- a solid technical foundation within the broader MyMOBA ecosystem
The first orders have been placed successfully and the webshop is now a visible part of MOBA's digital strategy, including at international trade shows such as IPPE in Atlanta.
At the same time, this is just the beginning. The most significant next step lies in data quality and management: customer data, product data and CRM information need to be further refined to enable future functionality. Think of:
- personalised spare parts per machine
- smart repeat orders based on wear and tear
- proactive service and upsell
With this MVP, MOBA has not just a new webshop, but above all an accelerator for their digital transformation.
Technology
This project is built with our technology partners:
