Eichholtz Miami: a record-time Shopify launch ahead of Black Friday

Last-minute Shopify launch under extreme time pressure

Eichholtz Miami faced a critical deadline: within just three weeks, a fully functional webshop had to be launched on Shopify, going live no later than November 17. This was essential to enable online marketing activities around Black Friday and Cyber Monday.

During the busiest commercial period of the year, a leading luxury brand must perform without compromise. We therefore moved quickly. An internal Eichholtz Miami team worked intensively to update the product assortment, allowing us to present product data accurately and consistently on the frontend. Using Shopify metafields, delivery times and availability were defined per product variant and made immediately visible.

In addition, several key requirements had to be met:

• The webshop needed to visually align closely with www.eichholtz.com
• Black Friday and Cyber Monday discounts had to be clearly visible through filters, collections, and discount labels
• Stock levels and delivery times had to be automatically synchronised via an FTP integration
• The solution had to remain stable despite going live directly during a peak sales period
  

A data-driven Shopify implementation focused on speed and flexibility

We began with an in-depth analysis of the available product data and processes. Based on these insights, we defined a clear implementation plan, fully aligned with Shopify’s capabilities and best practices.

Key steps included:

• Data structure and metafields
  Product data was cleaned and restructured. Clear Shopify metafields were set up, ensuring the internal team knew exactly where and how information should be maintained. This enabled consistent, future-proof management of product variants.
  
  
• FTP synchronisation for delivery times
  An automated synchronisation with the FTP server was implemented, ingesting delivery times per product variant and storing them in Shopify metafields. This data is used in real time on the frontend.
  
  
• Brand-aligned frontend
  The Shopify storefront was developed in a style closely aligned with eichholtz.com, while maintaining strong performance and a conversion-focused approach.
  
  
• BFCM-ready functionality
  Discounts were made prominently and automatically visible through discount labels, sale collections, and filters, ensuring the webshop was fully prepared for Black Friday and Cyber Monday.
  
  
• Smart product pages and filtering
  Shopify section rendering was applied on product detail pages, allowing the correct information to be displayed instantly when a product variant is selected. In addition, filters were configured based on the new data structure, enabling effective filtering on product listing pages.

Within three weeks, we went from zero to a stable, fully functional Shopify webshop, ready to go live during a peak commercial period. Ongoing development and fine-tuning continue to further optimise the platform.

Immediate online sales and a scalable foundation for the future

The initial feedback has been highly positive. At the most recent event, more than 500 guests were in attendance, including renowned names such as Vogue.

More importantly, Eichholtz Miami is now generating online sales. Something that was previously impossible due to the absence of a webshop. With Shopify as its foundation, Eichholtz Miami now operates on a scalable platform that supports continued growth, optimisation, and international expansion.

The current focus is on further development: refining the customer experience, optimising data flows, and fully leveraging Shopify’s ecosystem to drive marketing performance and conversion.

This project is built with our technology partners: