BENEFITS
Your partner for success
Benefit from our combined expertise for complex online platforms: as an international agency with offices in the Netherlands, Germany and Poland and Platinum status, Strix is one of the top 5 European Shopware partners.
Platinum Partner
As a Shopware Platinum Partner, we belong to Shopware's inner circle of partners and meet particularly high standards of expertise.
50+ Shopware developers
With more than 50 Shopware developers, we have the right specialist on the team for almost any technical requirement.
Shopware since 2009
We have grown alongside Shopware since 2009, from the early versions to today's platform.
31 Shopware certifications
31 currently valid Shopware certifications prove our team's expertise, from development and template design to Shopware PaaS.
End-to-end delivery
From analysis and architecture to development, integration and go-live: we deliver your commerce project as a whole.
Long-term support
If you wish, we don't just take your commerce project to launch. We also support you long term with operations and further development.
Fewer technical dependencies
More Shopware standard and a clearly structured system landscape reduce custom solutions and, with them, maintenance effort. Your commerce platform runs more reliably and is easier to scale.
Faster development
When processes and systems rest on a solid foundation, new features, markets and digital services can be delivered faster. Your commerce platform stays agile as your business evolves.
Greater planning certainty
A cleanly set-up platform and clearly defined interfaces make dependencies and potential pitfalls transparent. Effort, next steps and necessary decisions become visible earlier, so operations and future projects are easier to manage.
Shopware as part of your architecture
Your systems. One commerce platform.
A good Shopware commerce platform integrates with ERP, PIM, CRM, WMS, payment and other systems, creating end-to-end processes.
CASE STUDIES
Complex requirements. Concrete solutions.
Reifen Center Wolf
• B2B commerce for specialist retail
• 500,000 tyres in stock
• €100m+ revenue
A commerce system from 1995: time for a relaunch on Shopware 6
+3–4% revenue after the relaunch
"We chose the right agency. The close collaboration and the impressive workshop at the start of the project quickly led us to a shop that is unique for us."
“Looking back, we definitely wouldn’t choose a custom-built solution again today. A platform like Shopware 6 already meets most of our requirements out of the box and allows us to work much more efficiently in our day-to-day operations.”
"Strix didn't just say: sure, we'll do it that way. They asked the critical questions too. That's exactly what we were looking for."
What our clients say
SHOPWARE B2B
B2B Suite or B2B Components? Which fits your business model?
Shopware offers two options for B2B: the comprehensive B2B Suite and the individual B2B Components. Which one makes sense for you depends on your business processes, requirements and existing system landscape.
B2B Suite
For established B2B processes and complex organisational structures
The B2B Suite suits companies whose B2B business is already shaped by fixed processes, roles and structures. It covers core requirements such as company accounts, roles and permissions, approvals, customer-specific pricing and other B2B processes in one comprehensive solution.
B2B Components
For building up B2B commerce step by step
The B2B Components are the right choice if you need individual B2B features first or want to build up B2B processes gradually. This lets you extend your commerce solution with exactly the features you need, without creating too much complexity or unnecessary costs at once.
You don't have to decide alone. We're here to help!
Book an initial consultationWhat's changing
Your B2B processes have grown. Has your commerce platform?
As digital B2B commerce becomes more important to your business, the sales platform often gets left behind. We know the typical challenges well:
Custom development becomes a brake
What was once tailored exactly to your requirements becomes harder to maintain and develop over the years. Even minor changes quickly create a lot of work. Critical knowledge sits with a few people, who may no longer even be with the company.
B2B sales need to go digital
Orders come in by email, phone or through field sales. Many tasks have to be handled manually. At the same time, customers expect to access and manage information, prices and orders digitally, regardless of business hours.
The current platform doesn't scale
As your business grows, so does complexity: more customers, more products, new markets. Your current system simply wasn't built for this. What used to work becomes the limiting factor. The gap between effort and value keeps widening, and scaling becomes almost impossible.
What it can become
Shopware x Strix: Three paths to a future-proof B2B platform
Whether your current platform is reaching its limits, your B2B sales are ready to go digital or your commerce solution finally needs to keep pace with your company's growth: Shopware provides the foundation for a modern B2B solution. We connect it with your processes and systems.
Replatforming
Out of outdated custom development, into a modern commerce platform.
We migrate your existing solution, whether in-house development, Shopware 5 or another legacy platform, to Shopware 6. This reduces maintenance effort and enables your team to manage content and processes themselves, without relying on external developers for every change. The result is a platform that can grow with your requirements.
New digital B2B sales
Create digital processes where email, phone or field sales are still doing the work today.
We build portals and digital sales channels for wholesalers, manufacturers and distributors. Your customers can place orders on their own at any time and look up key information and prices. At the same time, your sales team is freed from manual tasks and has more time for what matters most: building relationships, advising and looking after customers personally.
Optimisation & expansion
When your platform is already in place but reaches its limits as you grow and new requirements emerge.
We improve your platform's performance, optimise its architecture and modernise existing integrations. We connect Shopware with ERP, PIM, CRM or other systems so that data and processes flow between them automatically. Manual transfers and unnecessary steps disappear, while you extend your Shopware solution with new B2B processes.
HOW WE APPROCH IT
Turning complex requirements into the right solution
Complex B2B projects can't be solved with a standard recipe. That's why we first analyse your requirements, processes and system landscape, question existing solutions and develop a realistic path to your goal. The principle: don't do everything at once, but make the right decisions at the right time.
1. Understand requirements and processes
What should the new solution achieve, and for whom? We analyse user groups, business rules, existing processes, platforms and project goals. What matters most is that we develop a deep understanding of how your business works. Only then can we build a shared picture of what your new commerce solution needs to deliver.
2. Review the system landscape and risks
Shopware is rarely a standalone system. That's why we look at ERP, PIM, CRM, middleware and other architecture components and their interfaces, as well as data quality, performance and existing dependencies. This lets us spot technical or organisational risks early.
3. Challenge requirements
Not every existing process has to be carried over one to one. We distinguish between what Shopware already does out of the box, what needs custom development and what you might be able to do without. This keeps the solution lean, ensures a healthy cost-benefit ratio and avoids unnecessary complexity.
4. Split the project into manageable steps
Large projects shouldn't be delivered as one big block. We structure migration, integrations, new features and testing into sensible steps. We validate key assumptions early and can respond to new insights before they turn into costly changes.
5. Build a reliable roadmap
Requirements, system analyses and priorities come together in a concrete plan: what will be delivered, in what scope, with which team and within what time and budget? You get a realistic basis for decisions, not a rough estimate that quickly loses its validity once the project starts.
UNDER THE HOOD
Shopware doesn't work in isolation. Neither does a system landscape.
The real complexity of a B2B project often lies not in the shop itself, but in how it works with ERP, PIM, CRM, WMS and many other systems. That's why we analyse data flows and dependencies before writing the first line of code, build the right interfaces and implement the entire architecture.
In a good architecture, Shopware forms the commerce layer. ERP systems such as SAP or Microsoft Dynamics, PIM solutions such as Pimcore and other systems provide the data and functions your business needs. We connect all systems so that information flows reliably and many processes run automatically.
UNDER THE HOOD
Lots of data, fast processes
Simply connecting the systems isn't enough. How data flows between them matters just as much. If Shopware has to pull unnecessary amounts of information from the ERP with every request, complex pricing logic, large data volumes and many parallel requests can quickly slow performance down.
That's why we analyse which information Shopware should get directly from the ERP, which data can be synchronised in advance and where information can be cached or otherwise served efficiently. Depending on the requirements, we use caching, middleware or external services.
This keeps the commerce platform fast even with demanding B2B processes, and the ERP is only called on where current business data is actually needed.
UNDER THE HOOD
Don't digitalise everything
Just because a process can be digitalised doesn't mean it should be. In B2B in particular, there are often individual price agreements, special terms and exceptions that have grown over the years. Technically, we could build even the rarest special rule into the shop, but the question is always whether it makes economic sense.
That's why we raise these points openly and look for a solution that is proportionate to the actual benefit. If an exception affects only a single customer, it isn't worth investing five weeks of development time in automating it. Better to put your budget into the features that really move your business forward.
CONTACT US
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