Olini - from family business to scalable e-commerce

Olini is a brand known for its natural products, freshly pressed oils, and dietary supplements, committed from the start to quality and an authentic approach to health. Behind this image stands a dedicated team that has consistently built the brand's strength. Strix supported Olini during a pivotal moment of transformation – the migration to a flexible, modern e-commerce platform.

Context: A distinctive brand in need of a solid technological foundation

Before partnering with Strix, Olini's online sales were conducted via the Shoper platform – a solution suitable for the brand’s early growth, but insufficient for its evolving needs. As the product offering expanded and plans for international expansion emerged, it became clear that a technological upgrade was necessary. Just as important, however, was the goal of enhancing the customer experience. The new store needed not only to support Olini’s growth but also to simplify customers’ daily decisions and make healthy living more accessible.

That’s why Olini chose Shopware – a flexible platform that enables the fusion of modern technology with user needs, through features like subscription management and a clear, mobile-friendly interface.

The initial phase of the project – delivered by another partner – did not fully reflect the Olini team’s vision. A new approach was needed, one that would bring stability and alignment with both brand and customer expectations.

At that point, Olini turned to Strix – with a need to restructure the project, bring it to completion, and create a strong foundation for future growth.

Challenges

When the collaboration with Olini began, the project was in a transitional phase – the Polish version of the store was still running on Shoper, while the Shopware implementation had begun but required refinement and reorganization. A lack of comprehensive documentation and inconsistencies in the code presented additional challenges.

Key challenges included:

• Continuing work already in progress despite limited documentation
  
• Implementing a subscription-based sales model in the Polish market – a crucial part of Olini's strategy
  
• Delivering essential features for multilingual support and adapting to the specifics of foreign markets
  
• Refreshing the visual layer of the store while maintaining consistency with the existing brand communication
  
• Adapting to legal requirements in various countries (e.g., restrictions on supplement sales)
  

A critical aspect was delivering the highest quality mobile experience. Since mobile is the primary point of contact between customers and the Olini brand, a mobile-first approach was adopted from the design phase. This meant not just adjusting the interface to smaller screens, but also prioritizing fast load times, intuitive navigation, and smooth shopping flows. The mobile user experience was treated as the starting point – directly influencing both design and technical decisions.

Flexible Shopware architecture

Based on Shopware, we built a modular e-commerce environment that allows for independent management of local markets (Poland, Romania) and further scaling. Key implementations included:

• Integration with a subscription mechanism
  
• Dynamic product restrictions based on country-specific regulations
  
• Mobile version optimization focused on UX and conversions
  

Strengthening SEO with a content-first approach

In collaboration with Olini’s SEO team, we implemented a range of solutions to boost organic visibility:

• Extensive content structures and educational sections
  
• Optimized product listings and blog content
  

Customer support as a competitive advantage

Olini stands out for the high quality of its product consultation – so we provided tools to support this strength:

• Integration with TrustMate to display authentic customer reviews
  
• Self-service subscription management for users
  
• Intuitive contact paths and live chat functionality

1. A stable environment for future growth
   Thanks to Shopware’s modular architecture, Olini gained technological flexibility – with the ability to rapidly add new markets and features.
   
   
2. Improved SEO visibility
   Within just weeks of launching the new version of the store, organic visibility significantly increased. As a result, Olini is reaching more people looking for reliable information and natural ways to care for their health – in line with the brand’s mission of promoting education and conscious choices.
   
   
3. A consistent, expert online presence
   The new Olini e-commerce platform reflects the brand’s core values – high quality, expertise, and transparent communication with customers.
   

“Working on the Olini project is incredibly rewarding – it’s a thoughtful brand, a conscious team, and a meaningful product. This is one of those projects where technology genuinely supports business growth, and every decision translates into real value for the end user.”
– Sara Rajzer, Project Manager at Strix

What makes Olini stand out?

Olini is a great example of a brand that combines passion with professionalism and is grounded in meaningful values: quality, freshness, and care for health. From day one, the team has taken a mindful approach to its products and transparent communication with customers. As a result, Olini is consistently fulfilling its mission – delivering proven solutions for people who want to take better care of themselves every day.

Summary

The migration from Shoper to Shopware was more than just a platform change for Olini – it was a strategic move toward a modern, flexible sales model. Through collaboration with Strix, the brand gained a robust technological foundation, enabling future growth without compromising on quality. Today, Olini doesn’t just sell – it educates, builds community, and sets new standards in its category.

This project is built with our technology partners: