pipoos makes room to keep growing with Shopify
About
Cutting, gluing, painting, embroidering: at pipoos, it's all about diving in and getting creative. To spark that same creativity online, pipoos made the move from Magento to Shopify. Together, we built a fresh, fast webshop that grows with the brand's ambitions.
Challenge
Ready for the next growth phase
When you're growing as fast as pipoos, you want a digital foundation that keeps up just as easily. Pipoos is more than a webshop: there are also no fewer than 35 physical stores and two warehouses to factor in. A key starting point was to bring these worlds closer together, so that stock and orders are always accurate and customers can move seamlessly between online and offline.
Solution
A storefront where creativity takes the lead
Together with pipoos, we chose Shopify: a platform built to the latest e-commerce standards and ready for the future. We designed a fast, inspiring webshop where craft ideas take centre stage, complete with the matching materials list right at hand. With Wishlist & Projects, customers save and organise their own ideas, from a scrapbook to a kids' birthday party.
One system for the webshop, stores and warehouse
Behind that fresh front end, we built a smart integration between Shopify and pipoos' ERP system that automatically keeps stock, orders and prices in sync across the webshop, stores and warehouse. That also made it possible to bring the stores closer to the webshop: at checkout, customers can easily pick a nearby pipoos store as a free pickup point, and on the product page they can immediately see whether an item is in stock there.
Promotions that always add up
pipoos' multi-buy promotions also got a solution that works everywhere: discounts are split fairly across every item in a promotion, so a refund always comes out right, even on a partial return. The marketing team now manages promotions themselves, too, with no developer involved.
A careful move
The migration itself was handled just as carefully: the product range was cleaned up and moved over, and old links simply keep working, so the years of online visibility pipoos had built up stayed fully intact.
Results
Going live is the starting point
pipoos is live on a new platform built to grow with the brand, with plenty of room to invest in its creative audience instead of in technical maintenance. Behind the scenes, stock, orders and delivery statuses now move automatically between the webshop, stores and warehouse, letting customers shop across channels without a hitch. Going live is also just the starting point: after this first release, pipoos and Strix keep developing the platform together, based on data and real customer behaviour, so it keeps growing alongside pipoos' ambitions.
Recognise this in your own webshop?
Growing as a business is fantastic, until your platform, stores and warehouse can no longer fully keep up with it. Exactly the challenge pipoos ran into before we made the move to Shopify together. Does that sound familiar: stores and webshop that still run in silos instead of enabling unified commerce, promotions that don't always add up, or simply being ready for a fresh platform that fuels your growth? We'd love to think along with you about what your next step could look like. Feel free to get in touch with us to discuss the opportunities.
Technology
This project is built with our technology partners:
