Replatforming digital-first fashion brand WAHTS to Shopify
About
WAHTS, a high-end fashion brand for men's clothing, needed a platform for their future growth plans. The result was replatforming their custom-made environment to Shopify.
Challenge
From custom-made to Shopify
In 2020, Strix (then still operating as Shopworks) took on a clear assignment from WAHTS: replace the custom-built webshop with a future-proof Shopify platform. The result was a completely new design: sleek and modern, with a strong focus on high-quality product photography and generous white space. This minimalist design aligns perfectly with the brand identity and, thanks to Shopify, delivers significantly faster performance and optimal user experience across all screen sizes, from desktop to mobile.
Solution
An interactive product configurator
To create an inspiring shopping experience, we developed an interactive configurator that immediately displays the selected item. This also highlights product combinations in an attractive way. The user-friendly setup, designed for all screen sizes, encourages interaction and boosts conversions.
The new Shopify webshop is integrated with Itsperfect Fashion ERP, enabling WAHTS to manage its entire supply chain efficiently. In addition, it is connected to Klaviyo, the powerful email marketing platform that enables personalization and marketing automation.
Results
Smart integrations for growth
With the new Shopify webshop, WAHTS has gained not only a sleek and modern online presence but also a scalable foundation for further digital growth. The combination of fast load times, an optimized mobile experience, and powerful integrations with Itsperfect ERP and Klaviyo provides the flexibility to easily enter new markets, expand the product range, and run smarter marketing campaigns. This allows WAHTS to respond to changing consumer behavior, accelerate international expansion, and seize new digital sales opportunities.
Technology
This project is built with our technology partners:
