Vehikit chooses the Shopware B2B Suite for optimal service
About
A B2B webshop on Shopware Enterprise for the largest player in commercial vehicle fit-out, fully set up as multi-store to serve six countries across the European market. Vehikit, a sister company of Van den Born Carrosserie, was founded in 2012 and has grown considerably since. Active in six European countries, Vehikit is one of the largest players in commercial vehicle fit-out: from small independents with a single van to organisations with a large vehicle fleet and dealers, everyone can turn to Vehikit's webshop for everything related to their commercial vehicle.
Challenge
A platform that no longer kept up
After a number of years in operation, the website no longer met Vehikit's expectations and objectives. Presenting such a large range of commercial vehicle products, across different countries and languages, needs to be done well, and above all, clearly. Time for a new, fast and user-friendly platform. 'Proven technology' was the starting point: webshop technology suited to large online shops in multiple languages, with enough potential for the future. That brought the choice down to Shopware or Magento.
Solution
The choice for Shopware and Strix
Shopware won out. The system is flexible enough to serve the whole of Europe from a single platform, with optimised content for each country and language, exactly what Vehikit needed. To build the new online shop on this platform, Vehikit looked for a reliable and professional partner, and found one in Sition, now known as Strix.
"One of the reasons for choosing Strix is that they're one of the Netherlands' largest Shopware partners and know the platform inside out. It's no coincidence they're the number one Shopware partner in the Benelux," says Mark van den Born, CEO of Vehikit.
A tailored product range
As the largest supplier of commercial vehicle accessories, Vehikit's range is enormous. To make things as easy as possible for shop visitors, the webshop was built with custom-made technology: a unique filter that lets potential customers instantly find what they need for their commercial vehicle, for example by entering the license plate.
For commercial vehicles that are still on order and therefore don't yet have a license plate, there's an alternative: with a few basic questions about make, model and year, customers can easily select the relevant products. The filter remembers the van or commercial vehicle, and whether browsing lighting or steering locks, the range shown automatically adapts to that vehicle type.
Next-level B2B with the Shopware B2B Suite
Good, up-to-date and complete product information leads to higher margins and better revenue. To manage the range, offered in six different languages, simply and centrally, an integration was built with the PIM tool Akeneo: user-friendly and flexible, whether exporting or importing technical information, or managing content across multiple languages and channels. Alongside the B2B Suite and Akeneo, Exact is also integrated into Vehikit's webshop for streamlined order processing: when a customer places an order online, stock is updated immediately in the ERP system.
Results
With the Shopware B2B Suite, the custom filter, and the integrations with Akeneo and Exact, Vehikit now has a platform that grows with the organisation: clear for visitors across six countries and languages, with smart tools that save Vehikit hassle, time and money.
(This project was originally delivered by Sition. Sition has since become part of Strix.)
Technology
This project is built with our technology partners:
