E-commerce

"He who moves not forward goes backward” - the author of this quote, so eagerly used by business coaches today, is a well-known writer Johann Wolfgang von Goethe. Of course, when he penned these words, the 18th-century German author did not actually refer to selling on the Internet, but the idea has remained unchanged for years - whoever does not adapt to changes, has no chance to survive.

Colour does not add a pleasant quality to design — it reinforces it. These are the words of the impressionist Pierre Bonnard. How do they relate to e-commerce? If you want to influence customers' purchase decisions in the store, you must use persuasion to strengthen your message. You have a whole set of tools for this - one of them is the right use of colours. How does it look in practice?

At a time when consumers' lives around the world are changing due to the coronavirus epidemic, the way they buy and make shopping decisions is also modifying. Therefore, FMCG manufacturers must ask themselves, how can they use this situation to reap the benefits for business? Those companies that have not previously offered online sales are facing the need to adapt to the new situation, which in practice means the rapid implementation of the e-commerce system. Why is it worth investing in this now?

The reduction of face-to-face contacts, the closure of trade fairs, the shift of traders to remote working, the lack of direct sales opportunities - all this brought the coronavirus to the B2B sector. COVID-19 surprised those B2B companies that have not yet invested in their own e-commerce services.

In China, WeChat is much more than a mobile app. Calling it just a messaging app would also be too much of a simplification. With WeChat you can do literally everything - pay for lunch, call your grandmother, organize a teleconference and even send a virtual envelope with (real) money to your friend for his birthday. During the global coronavirus pandemic, such applications are the future.

When you decide to develop your business and run an online store, you need to consider which e-commerce platform to invest in. There are several dozen solutions for online shops on the market, differing in size, price, and optimization possibilities. In this text, we will present one of the most popular e-commerce platforms - Magento.