Tech

Running a modern eCommerce store isn’t just about selling products, it’s about managing operations quickly, securely, and with minimal effort. At Strix, we’re always exploring ways to help merchants get more out of Shopware. One of the newest innovations is connecting Shopware with AI assistants and chat platforms like Slack or Microsoft Teams. With this setup, your team can manage products, orders, and even campaigns directly from chat, without logging into the Shopware backend every time.

At this year’s Shopware Community Day, André Varelmann, Head of Solution Architecture at Strix, had the opportunity to host a Masterclass on one of the challenges many agencies and teams face when working on multiple projects over time: fragmented development setups.

Search engines still matter, but they’re no longer the only way customers discover brands. With the rise of AI tools like ChatGPT and Google Gemini, answers are generated, not searched. That’s where GEO (Generative Engine Optimization) comes in. In this article, we’ll show how GEO complements SEO, and how Strix helps brands stay visible in AI-powered conversations, even when users don’t search, but ask.

AI agents are advancing from chatbots to autonomous shoppers capable of making purchases for us. While this could simplify shopping, key challenges remain. Toon van Doorn, Technical Consultant at Strix, examines six of these challenges and how Shopware’s AI functionalities can help overcome them.

Web performance optimization has come a long way, particularly in how we handle image loading. One of the key metrics in modern web performance is Largest Contentful Paint (LCP), which measures the time it takes for the largest visible element (often an image or a block of text) to load and render. Optimizing LCP is crucial for delivering a fast and smooth user experience.

On February 6, 2025, Toon van Doorn, Technical Consultant and Backend Developer at Strix, took the stage at Shopware United Connect Europe.