Knowledge & experience

Last week, the grand halls of London played host to the biggest EMEA event organised by BigCommerce - The BigCommerce Partner Summit. Drawing attendees from all corners of Europe, the event showcased BigCommerce's escalating prominence in the ecommerce realm.

T‍he D2C, or direct-to-customer, model is gaining popularity in online sales. In 2019, the percentage of consumers making regular D2C purchases was 49%, while in 2022 it will already be 64%. What is the direct sales phenomenon and how can we tap into its potential? Read the article and find out!

Market segmentation is today a prerequisite for success in modern marketing communication. Done well, it results in increased customer engagement and a higher conversion rate. In this article, we will discuss how to plan a segmentation strategy and put it into practice.

Baymard Institute is the most important institution that studies user experience in the e-commerce sector, so we are proud to announce that our Product Designer Sławomir Majchrzycki is one of 3 professionals in the world to have earned the highest certification "UX Master Certified by Baymard"!

Implementing e-commerce is a complex process in which many things can go wrong. How to prepare for it, what mistakes to avoid and what should the checked before go-live? Paula Wasiluk – Project Manager at Strix – answered these questions.

How can you start creating online stores in Shopware? The best way is to get knowledge from experts! With this intention, we launched Shopware Training - a month-long comprehensive course for developers.

Market segmentation involves dividing a market into smaller parts, within which consumers have similar characteristics and behaviours. The aim of effective segmentation is to meet the needs of consumers in the most precise way and to select the offer more accurately.

Data is the basis of a successful business. They allow us to analyse the customer's behaviour on the next steps of the purchase path, indicate what obstacles they encountered, what interested them, how often, and how much they buy. In this article, we will analyse the most important KPIs in e-commerce.