very shopper is unique, and your online store should reflect that: with personalised experiences, offering individually relevant content. Because relevance drives engagement – and engagement drives conversion rates.
What is it about?
Personalisation allows you to automatically real-time adapt your front-end elements based on dynamic customer data.
Front-end elements can include:
- Visuals and images
- Layouts and placement
- Featured brands or products
- Headlines, descriptions, and messaging
- Prices and call-to-actions
- Product recommendations
Data from a variety of sources can be used to trigger the adaption of these elements. For example:
- Behavioural data
- Cart content (colour, brand, free shipping thresholds, etc.)
- Past purchases
- Demographic data
- Interests and affinities
Let your customers enjoy deeper brand experiences at each touchpoint, even in-store. With personalised contents and product recommendations, you will lead them from discovery to upsell – and your business into new heights.
What are your benefits?
- Increased customer loyalty with repeat purchases and a higher customer lifetime value
- Increased average order value with upsell and cross-sell product recommendations
- More opportunities to fine-tune strategies for different customer groups and products
What do we do?
Our team of experts is offering a comprehensive service range around personalised shopping experiences. This includes creating a customised strategy and integrating our solution into your existing systems.
We also help you to continuously optimise your Recommendation Engine and leverage its insights to enhance customer loyalty. Our services ensure that your Recommendation Engine is compatible with other tools in your stack, and that the data used generates accurate and relevant customer profiles and segments.
Get in touch with Strix and let us talk about your bright future with increased conversion rates and revenues.