UX / UI Design

Visual communication, knowledge of effective product presentation and the customers' shopping journey - the combination of these factors determines the creation of a unique experience in an online store. This is how we approach design in our Commerce Design team, where we create e-commerce services according to UX (user experience) and UI (user interface) rules.

The perfect UX for your e-commerce

The visual layer of the online store is of great importance - customers decide whether they will stay on the site in about 50 milliseconds. So you have little time to make a first impression. At Strix, we design e-commerce services according to the user-centred design approach, focusing on the user and building a positive shopping experience. We have one goal: to create a flexible, effective store design for our customers that will improve usability and increase sales.

Good UX = more sales

Our team of UX and UI designers will create for you a store design that reflects the spirit of your brand and above all attracts and encourages customers to buy. We design based on knowledge and data analysis - we conduct research about your business and your customers to provide a design that meets the latest usability trends and user needs. How will we do that? Over the years of working with the largest stores in Europe, we have developed our own design process, which is based on asking the right questions and thorough analysis of our customers' business.

We will study your brand's customers' behaviour to learn about their habits, needs and how to shop. All of this is done so that the store's design will precisely match their tastes.

We will get to know your company's sales processes in detail, so that the e-commerce service fits perfectly into your business requirements.

We will check which product content has a greater impact on shoppers in order to present it even more effectively on the site and encourage customers to shop.

Tailor UX tools to your business needs

We make sure that the design process runs smoothly and efficiently. During the design process, we choose the tools that will work best to achieve your business goal. Our designers will create the perfect UI and UX design for you from scratch, and analyze and help you optimize your existing processes.


  • Business Workshops
  • Proto Personas
  • Product content analysis
  • Competition analysys
  • Mapping user needs to service functions
  • Interviews with users


  • Website architecture & sitemap project
  • Moodboards
  • Wireframing, Wireflows & Prototypes

Audit & tests

  • UX adit
  • The Baymard Institute heuristic evaluation
  • Usability tests (eye tracking, heat maps, click-map, scroll-map)

Choose top-notch partner

We specialize in various fields such as UX, UI, visual design, research and copywriting. We believe that only such a complex team can deliver the best business solutions through a holistic approach to design. Our designers are certified by Baymard Institute "E-commerce UX Professional".

Our shop designs are appreciated by others and have won many awards, including e-Commerce Poland Awards in the Design & Usability category. Read the case study of how we prepared a new website design for I'm Motors store.