Anna Meller

E-commerce companies are integral to the economic, social, and environmental ecosystem. Business decisions made at the micro level, at the company level, regarding the technologies and materials used and the distribution channels, have a long-term impact at the macro level, affecting the world we live in. This article will explain why sustainability pays off for companies and how to implement it.

Inflation, war, problems with the supply of raw materials, but also the rapid development of technology and the evolution of consumer behaviour. The last year has brought significant changes in the real and virtual worlds. What factors will shape digital reality in 2023? Here is an overview of the most important e-commerce trends for the coming year.

How to attract new customers in the age of recession? It's simple – start selling as a marketplace. In recent years, there has been a surge in online sales in precisely this form, and trading platforms are developing new solutions to make the 'electronic marketplace' safer and more convenient for customers and sellers.

In our previous article on building customer loyalty, we discussed this topic in the context of an optimised e-commerce implementation that provides a positive shopping experience. This part will continue this topic, emphasizing the importance of trust and customer relations.

Looking at the not-so-optimistic market forecasts, customer loyalty will be especially valued in the coming year. Why? As confirmed by research and market analysis - customer retention is from an economic point of view much more profitable than acquiring a new one.