Fleurop and Strix: continuously developing the e-commerce platform
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About
Fleurop Interflora Nederland is a cooperative of florists that has organised the ordering and delivery of flowers worldwide for more than a century. Fleurop works together with 600 local florists and supports them with, among other things, joint purchasing opportunities. As the role of e-commerce keeps growing for Fleurop and its affiliated florists, Fleurop and Strix have been working together for some time on the ongoing development of the platform, from usability to new functionality.
Challenge
A complicated checkout process
The ordering process on Fleurop's webshop and mobile app was due for modernisation. Customers ran into multiple steps during checkout, which regularly led to abandoned orders, especially when they added a gift item alongside their flowers. Fleurop was looking for a partner who could improve the user experience without compromising on functionality.
Solution
A streamlined checkout process
Strix advised on the redesign of the webshop and mobile app and delivered simpler navigation, faster load times and an improved checkout process. The multiple steps in the ordering process were consolidated into a single, clear screen, allowing customers to check out faster and with fewer drop-off moments, including when they added a gift item.
Ongoing development of the current webshop
Alongside the checkout process, Strix continuously works on maintaining and further developing the platform. Maintenance ensures technical security and stability: think security updates, bug fixes and server performance monitoring, so the platform keeps running smoothly even during peak periods. On top of that, work continues on new functionality that strengthens efficiency, such as interface optimisations and improved integrations with ERP and PIM systems.
Collaboration with local florists through Bloemplein
To help the 600 affiliated florists move forward, the Bloemplein platform offers more than 300 individual webshops on a single, central platform. Through an automated template system, florists can set up and personalise their own webshop with their own branding, without having to build a webshop themselves.
Results
Result
Thanks to the streamlined checkout process, fewer customers drop off during ordering, including on purchases that include a gift item. Continuous maintenance and development keep Fleurop's platform technically secure and well-performing, even during busy periods. And with Bloemplein, the 600 affiliated local florists have gained a scalable, user-friendly way to be visible online themselves, all from a single central platform.
About Fleurop
Fleurop Interflora Nederland is a cooperative of florists that has organised the ordering and delivery of flowers worldwide for more than a century. The cooperative plays an important role for its 600 affiliated local florists, among other things by supporting them with joint purchasing opportunities and a growing e-commerce offering.
This project was originally delivered by Sition. Sition has since become part of Strix.
Technology
This project is built with our technology partners:
