eventrade has chosen Strix as its digital partner to develop their new B2B and B2C commerce platform. A true family business, Deventrade has specialised in team sports with its brands. With brands like Stanno, Hummel, Reece Australia, Derbystar and SELECT, Deventrade has become the team sports specialist in the Benelux with operations worldwide.
Strix stood out in the selection process because of our affinity with sports, our cases in the sports domain and our phased project approach (Think. Build. Grow.). Since we, like Deventrade, are also active in Europe, it is a nice bonus to combine our expertise and strengths in this area as well. A win-win partnership.
Frank Bouwman, Director of Growth at Strix NL: 'We are very pleased that Deventrade has chosen us. Deventrade's company, culture and ambitions fit us well. We start with a discovery phase and from there we determine together the approach and the right solution for the further realisation of the new platform to push the boundaries in e-Commerce. Hand in hand with Deventrade's vision; Let's play together!
About Deventrade
Deventrade is a market leader and pivot in teamwear, from that role they have sponsorship agreements with more than 1,000 amateur clubs in the Netherlands. The family business is also active in the Eredivisie and is proud partner of Go Ahead Eagles, FC Emmen, RKC Waalwijk, the First Division, De Graafschap, Top Oss, H.C. Oranje Rood, SV Kampong and the Dutch Handball Association (NHV), among others. Internationally, the Stanno brand is clothing sponsor of OH Leuven, Barnet FC and the London Bees, among others. The Reece Australia brand is international apparel sponsor of the Belgian Hockey Association (KBHB) and the German Hockey Association (DHB).
