trix Group, a European digital commerce agency, acquired the Dutch e-commerce agency Sition. Sition is a well known specialized e-commerce agency in the Netherlands working with brands like Fleurop, Intersport, Ten Cate and Janssen Fritsen. Sition is a Shopware Gold partner and Shopify Plus partner.
This acquisition is the first one after the recent announcement that DELTA Equity Partners invests in Strix Group to accelerate the growth through a buy and build strategy. Both founders of Sition, Michel Doens and Dennis Bottram, will stay in their current position and join the Strix Leadership Team, ensuring continuity and leveraging their extensive expertise within the organisation.
Dennis Bottram, co-founder and managing director of Sition:
“This move fits perfectly with our growth ambitions and opens up new (international) opportunities for our team. By combining our expertise, we can make even more impact in the e-commerce world and serve our customers even better. The first steps we have taken together already feel very comfortable and familiar. I’m looking forward to building a strong future together with Strix!’”
Both Strix and Sition share a commitment to innovation, customer satisfaction, and technological excellence in the digital commerce space.
Marc-Paul Brandt, CEO of Strix Group:
“I’m very happy that Sition joined Strix. I’ve known Michel and Dennis for quite some years and I’ve always been impressed by their e-commerce knowledge and experience. I’m looking forward to working together with them to further build on our strategy to become the leading digital commerce agency in Europe, specialized in Shopify, Shopware and Magento. With this acquisition we double our team in the Netherlands with amazing talent that will keep working from our offices in Den Bosch and Utrecht.”
The acquisition aligns with Strix Group’s strategy of expanding its footprint in key European markets and fostering an ecosystem of leading e-commerce professionals. With a presence in multiple countries, Strix is committed to driving digital transformation and supporting businesses in their online growth.
Michel Doens, co-founder and managing director of Sition:
“This step creates opportunities for both our clients and employees, as combining our expertise makes us the largest and most experienced Shopware partner in the Benelux. It also enables growth as a Shopify Plus partner, building on the strength of and traction in the Dutch and German markets, where there's a fast growing Shopify client base. “
The integration process is already underway, ensuring a seamless transition for Sition’s clients and employees. The combined expertise of both organisations will result in enhanced service offerings, stronger technological capabilities, and an even more dynamic approach to e-commerce innovation.
About Strix Group
Strix Group is an international digital commerce agency with currently over 200 e-commerce specialists that work from our offices in the Netherlands, Poland and Germany. Strix Group is Shopify Plus partner and Shopware Platinum partner. Strix Group works for leading B2B, retail and D2C companies in the upper mid market, with clients like Interpneu, Brita, Lancerto, Semilac and Skins.
About Sition
Sition is an e-commerce agency located in Den Bosch. Sition was founded in 2000 and has grown to become a well known e-commerce specialist in the Netherlands. Sition was one of the first Shopware partners in the Benelux region and a former winner of the prestigious Shopware Partner of the year award. The team of 30 people work for clients like Fleurop, Ten Cate, Vehikit, Janssen Fritsen, ROBBShop, Intersport and Anna van Toor.