oudwisselkantoor, market leader in precious metals trading, is joining forces with Strix and Shopware. Together, they are building a commerce platform on Shopware PaaS to accelerate the family business's European growth.
The timing couldn't be better. With gold and silver recently reaching new record highs and central banks worldwide rapidly expanding their reserves, the role of precious metals as a 'safe haven' has never been more relevant. To meet this surging digital demand, Goudwisselkantoor is going all-in on a scalable Shopware environment that seamlessly connects online and in-store service.
European ambition with a personal touch
With a team of over 500 employees and more than 175 locations across the Netherlands, Belgium, and Germany, Goudwisselkantoor is a household name. The new e-commerce architecture gives the organisation the flexibility to bring their signature personal approach into the digital world. Complex processes, such as real-time price fluctuations and international rollouts, can now be handled faster and smarter than ever before.
Strix is a perfect fit for Goudwisselkantoor thanks to our strong European presence and deep Shopware expertise. We are proud to support an ambitious family business like Goudwisselkantoor in their growth.
- Frank Bouwman, Director of Growth at Strix
Choosing Shopware PaaS
To support these international ambitions, Shopware PaaS was deliberately chosen as the foundation. This hosting solution guarantees a robust, cost-efficient, and future-proof platform that meets the unique needs of Goudwisselkantoor:
- Fully managed: The complete infrastructure, including server management, security, updates, and monitoring, is fully managed by Shopware. This allows the Goudwisselkantoor team to focus on the business rather than technical infrastructure.
- Automatic scalability: The platform automatically scales to handle traffic spikes, whether from unexpected surges in precious metals demand, marketing campaigns, or seasonal peaks. This is crucial in a market that responds strongly to volatile precious metals prices.
- Full control over code and data: Compared to standard SaaS solutions, Shopware PaaS gives Goudwisselkantoor full control over its source code and customer data, hosted within European borders to support GDPR compliance.
About Goudwisselkantoor
Goudwisselkantoor has been the go-to specialist in buying and selling precious metals, collecting rare coins, and auctioning exclusive goods for over 40 years. As a true family business, accessibility is at the heart of everything they do. Customers can count on a tailored solution both online and at a nearby location.