e are thrilled to announce that Grüns, the wellness brand redefining the supplement industry, has chosen Strix as its strategic Shopify partner for its international expansion. As a Shopify Premier Partner, Strix will spearhead the global rollout of Grüns' e-commerce ecosystem and support its ambitious expansion starting in 2026.
Grüns is on a mission to make comprehensive nutrition more accessible, enjoyable, and science-backed. Since launching in 2023, Grüns has completely disrupted the traditional supplement market by replacing dusty pills and powders with delicious, once-daily Superfoods Greens Gummies.
Grüns isn't just selling a product, it is building a comprehensive wellness community. Its portfolio, including Grüns, Grüns Kids, Nütrops, Immün, and Jüced, focuses on convenient daily habits that people actually look forward to. This lifestyle-first approach has earned Grüns a loyal community of over 1 million members and a presence in major retailers including Target and Walmart.
"When you're scaling at the pace Grüns does, you need partners who match your energy. Strix does exactly that. Their professionalism, proactiveness, and drive made it a clear choice. We're excited for what's ahead."
- Eddy Moosavi Pour, VP International, Grüns
We are incredibly proud to help Grüns scale its vision into new markets, combining our technical Shopify expertise with Grüns’ revolutionary approach to wellness.