Knowledge & experience

Implementing e-commerce is a complex process in which many things can go wrong. How to prepare for it, what mistakes to avoid and what should the checked before go-live? Paula Wasiluk – Project Manager at Strix – answered these questions.

How can you start creating online stores in Shopware? The best way is to get knowledge from experts! With this intention, we launched Shopware Training - a month-long comprehensive course for developers.

Market segmentation involves dividing a market into smaller parts, within which consumers have similar characteristics and behaviours. The aim of effective segmentation is to meet the needs of consumers in the most precise way and to select the offer more accurately.

Data is the basis of a successful business. They allow us to analyse the customer's behaviour on the next steps of the purchase path, indicate what obstacles they encountered, what interested them, how often, and how much they buy. In this article, we will analyse the most important KPIs in e-commerce.

We've entered 2023 with momentum and it seems that each month brings even more! Conferences, webinars, ebooks, and mergers. Summing up the first half of the year, we cannot believe how much we’ve achieved. And we are just getting started!

Deventrade has chosen Strix as its digital partner to develop their new B2B and B2C commerce platform. A true family business, Deventrade specialises in team sports with its brands.

O‍n the 16th of June in Krakow a team-building meeting for all Strixers took place! Teams from Poland, the Netherlands and Germany had a chance to get to know each other better by playing city games, bowling and having fun till the morning!

‍Traffic from search engines, and especially from Google, is a key factor in the success of any e-commerce implementation. The more potential customers that come to your shop from free search results, the greater the chance of better financial results. So what should you look out for to optimise your e-commerce search results?