New Year's resolutions for e-commerce

Julia Łączyńska

new year has arrived, and with it a new boost of energy! Everyone feels those vibes in the air and the desire to be the best version of themselves. "New year, new me".... well, easier said than done, but after all, it's the right motivation that counts! That's why we've made a list of 10 New Year's resolutions for e-commerce to make 2023 a successful year!

In 2023 I will...

1. Read more

Harry S. Truman once said "Not all readers are leaders, but all leaders are readers." It seems that the quote hasn’t lost its relevance one bit, as education and updating knowledge remains one of the most important foundations of business development. Reading allows you to organise your thoughts, soak up new ideas and inspiration and keep up to date with changing market situation. Articles, ebooks and reports are full of valuable industry knowledge especially if the authors have practical experience in their field. Wondering which items to read first? We have compiled a list of valuable publications from the past year for you.

EBOOK: Everything you need to know about e-commerce audit

EBOOK: Composable Commerce - a new approach to online sales

ARTICLE: Ways to keep sales up during inflation

ARTICLE: 10 mistakes that keep your shop from selling

REPORT: The latest commerce trends

2. Meet new people

Nothing is more inspiring than talking to a new acquaintance who can show a different perspective, share observations and even offer to collaborate. During the pandemic, we were doomed to social banishment because no Zoom meeting could replace that twinkle in your eye when talking to someone with whom you are on the same wavelength. Fortunately, land-based conferences, lunches and networking are back, and you can make up for lost time and expand your network with new friendships. What will come of them? A standard email exchange, an invitation to join a project or maybe a new business partnership? Find out!

3. Travelling abroad

Every growing e-commerce business sooner or later starts to feel that one market is a little too tight for it. The temptation then arises to see if the grass is a little greener abroad and the business microclimate is conducive to investment. Europe? America? Or perhaps Asia? So many possibilities, but also many questions about how to even organise that big overseas trip. Fortunately, it's not a problem without a way out - there's help from e-commerce agencies dedicated to helping their clients start selling cross-border. A bit like a travel agency for e-commerce, only instead of a trip to the Maldives, they will plan for you the strategy, implementation and maintenance of your online shop in a new market.

4. Invest in yourself

An investment in yourself will never be a lost investment, so now is the best time to implement all those solutions that have been on your mind for a long time. Especially as, in the coming recession, everyone will want to show their best side and competition in the market will be fierce. To quote Robin Sharma, "The swiftest way to triple your success is to double your investment in personal development", so developing your e-commerce is the most important of your New Year's resolutions.

5. Trying new things

It is said that we only regret the things we didn't do, so don't wonder what your e-commerce could be - find out! Try out new tools and technologies to discover the potential of your shop. Chatbot, voice search, rebranding, advanced personalisation, marketplace sales, migrating to a new platform or maybe implementing a headless model? The market offers a multitude of interesting solutions, with more emerging every day, so be open to new possibilities in the new year!

6. Do routine examinations

Unfortunately, many people only think about medical checks when their health starts to fail. And it’s the same with business – the reaction is only when the platform stops working as it should, crashes or generates errors. And such a situation has dire consequences like loss of customers, money and reputation. In 2023, focus on prevention and regularly check the condition of your shop with audits, load tests and application monitoring. This way, your e-commerce agency will be able to fix problems before they negatively affect the functioning of the platform.

7. Follow trends

In the digital world, trends change like a kaleidoscope. Yesterday's news is today's standard and tomorrow's relic, so in order to stay afloat in business news it's worth making a habit of keeping up to date. Of course, it's impossible to keep up to date with everything, but concentrating on the most important industry news and a few key topics for your business will allow you to stay alert to new opportunities and possibilities and implement them as soon as possible. This list of e-commerce trends for 2023 is a good start!

8. Take care of my image

A new hairstyle, a refreshed wardrobe or perhaps an improved relationship with colleagues? A new year means a fresh start and everyone is tempted by the idea of a fresh start and taking care of their image. Your e-commerce business deserves a bit of attention too. The beginning of the year can be a great opportunity to change your communication style, refresh the visual layer of your platform, introduce a new colour scheme or simplify the shopping path. Let your customers feel that your shop can still surprise them!

9. Work more efficiently

Increased productivity and better time management are among the most popular New Year's resolutions and are worth implementing in your business as well. In the case of e-commerce, user experience, new assortment and functionalities tend to absorb most of the attention, while it is worth focusing on the processes that enable the daily operation of the shop. Optimising the platform from a back-office and dashboard perspective, assigning custom roles and permissions to employees, implementing a tool to manage work, inventory or product information can significantly improve the efficiency, productivity and satisfaction of your team.

10. Make more money

We have written so much about New Year's resolutions, meanwhile, in the business world, the most common question is one - what can you do to increase your company's revenue? You are in luck! All of the above-mentioned resolutions serve to support the growth and increase the profitability of the company. Education and training, awareness of these trends, improving the functionality and UX of your platform, responding to bugs, optimising internal processes and, finally, investing in technological development are all key to climbing to the top and leading your business a few big steps forward.

Want to turn your resolutions into reality? Get in touch with us. We are a business partner for e-commerce companies in the B2B and B2C sectors on the Polish and foreign markets. We accompany clients at every stage of planning, designing, implementing and maintaining an online shop. If you want to start the new year with a good investment, let's talk about cooperation.

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Let's work together

If you want to move your sales to the online world, are looking for new ideas for strategy or innovative e-commerce technologies - write to us! We will be happy to talk about the best solutions for your business.