E-commerce

Data is the basis of a successful business. They allow us to analyse the customer's behaviour on the next steps of the purchase path, indicate what obstacles they encountered, what interested them, how often, and how much they buy. In this article, we will analyse the most important KPIs in e-commerce.

‍Traffic from search engines, and especially from Google, is a key factor in the success of any e-commerce implementation. The more potential customers that come to your shop from free search results, the greater the chance of better financial results. So what should you look out for to optimise your e-commerce search results? 

Abandoned carts are the bane of any e-commerce business but, unfortunately, that situation cannot be completely avoided. In this article, we suggest how to reduce the number of abandoned carts and increase the chances of completing an order.

Medicover is a leading international company offering medical and diagnostic services. See how we have partnered with Medicover to develop the Medistore platform, an advanced marketplace offering medical products and services.

Shopping on mobile devices, which dominates online shopping, requires specific technology solutions. What are users looking out for and what investments in mobile solutions translate into better results? We invite you to read on.

Custom roles and permissions were for a long time reserved for the team on the seller's side, but in the B2B sector also on the customer side, many people are responsible for making purchasing decisions. From this article, you will learn how to improve account management on the customer side.