Dr Hauschka selects Strix as digital partner

D

r Hauschka has chosen Strix as its digital partner to develop its new new B2B e-commerce platform based on Shopware. Dr Hauschka is a natural cosmetics brand focusing on skin care products with a holistic approach. The brand was founded in originated in Germany in 1967, but has now also established itself in the market for natural skin care products.

During the selection process, Strix stood out for their objective advice and proactive and proactive involvement in what best suited our theme. We are confident that their expertise and commitment will contribute to the success of the will contribute to the success of the project,' said Marlijn van Straaten, CEO Dr Hauschka Benelux.

Frank Bouwman - Director of Growth at Strix NL: 'We are delighted that Dr. Hauschka has chosen us. The company, its culture and its ambitions with us. We will start with a discovery phase and from there we will jointly determine the approach and the and the right solution for the further realisation of the new platform.

About Dr Hauschka
Dr Hauschka offers a 100% natural, holistic care concept of powerful face, body and make-up products and beneficial treatments. Created with the healing power of nature, its craft and high-end technology. Dr Hauschka undertakes with respect for people and nature according to the motto 'we give more than we take'. In addition aim is to let people blossom in the rhythm of nature - and to let them experience their own life force. Dr Hauschka is distributed within the Benelux provided within various retail channels. www.drhauschka.nl

Similar posts

see all
News
3.12.2025

Shopware and Klaviyo announce Platinum Technology Partnership

Our partners Shopware and Klaviyo today announced a strategic partnership designating Klaviyo as Shopware’s Platinum Technology Partner and recognising Klaviyo as Shopware's leading B2C CRM partner. As one of the leading Shopware agencies and a trusted Klaviyo partner, we at Strix are very pleased with this development. It enables us to unify customer data and deliver highly personalised marketing experiences at scale.
Tech
11.11.2025

Smarter Shopware: How AI and chatbots transform daily store management

Running a modern eCommerce store isn’t just about selling products, it’s about managing operations quickly, securely, and with minimal effort. At Strix, we’re always exploring ways to help merchants get more out of Shopware. One of the newest innovations is connecting Shopware with AI assistants and chat platforms like Slack or Microsoft Teams. With this setup, your team can manage products, orders, and even campaigns directly from chat, without logging into the Shopware backend every time.
Tech
19.9.2025

How we unified our setups - A summary of our SCD Masterclass

At this year’s Shopware Community Day, André Varelmann, Head of Solution Architecture at Strix, had the opportunity to host a Masterclass on one of the challenges many agencies and teams face when working on multiple projects over time: fragmented development setups.
News
1.9.2025

Skins nominated for Website of the Year 2025 in the Shopping category

We are proud to share that our client Skins has been nominated for the Website of the Year Awards 2025 in the Shopping category.
News
22.7.2025

Strix co-founds the Agentic Commerce Alliance: shaping the future of AI-driven commerce

Strix is a founding member of the Agentic Commerce Alliance - a new initiative launched with Shopware and other digital commerce leaders to ensure merchants stay empowered in an AI-driven world. The Alliance promotes open standards, brand identity, and ethical use of AI to create a more human, diverse, and innovation-led future for ecommerce.