trix Group, a European digital commerce agency, announces a strategic partnership with DELTA Equity Partners. DELTA Equity Partners, a Dutch private equity firm specializing in buy & build strategies, will support Strix in its ambition to become the leading European digital commerce agency.
With DELTA’s financial backing and extensive expertise in mergers and acquisitions, Strix will have the resources and support necessary to implement its buy & build strategy. This collaboration will bolster Strix’s capacity to deliver state-of-the-art digital commerce solutions to its growing portfolio of clients while providing significant opportunities for further internal growth and innovation for all Strixers.
Marc-Paul Brandt, CEO of Strix Group: This partnership with DELTA marks a transformative step in Strix's journey. DELTA's trust in our team, combined with their expertise in M&A and technology investments, aligns perfectly with our vision of delivering state-of-the-art digital commerce solutions to our clients. Together, we are building a powerhouse that will shape the future of digital commerce across Europe.
Strix will continue to operate independently, retaining its management team and core services of delivering innovative digital commerce platforms together with its strategic technology partners Shopify, Shopware, commercetools and Adobe (Magento). Existing shareholders continue to support the company, ensuring continuity and alignment with Strix’s long-term goals.
Guided by the mission of Pushing Boundaries in Digital Commerce, Strix will be an even stronger strategic partner to its clients by adding technological capabilities and end-market expertise from new partnerships in the buy & build. By creating the leading European digital commerce agency, Strix will be the first to spot and adapt to new trends, deliver strong digital commerce solutions, and drive transformations across D2C, B2B, and marketplace models.
Niels van Aalten, Founder and Managing Partner of DELTA Equity Partners, shares his enthusiasm for the new partnership: The digital commerce market is fragmented and lacks a quality leader. With Strix, we see the opportunity to build a leader 100% focused on digital commerce. Strix's talented team, European footprint, and expertise in key technologies make it the ideal starting point for an ambitious buy & build strategy.
The decision to partner with DELTA followed an extensive search for the right investor. DELTA stood out for its alignment with Strix’s ambitions, collaborative approach, buy & build focus, and sector expertise. The firm’s track record in building successful companies and its focus on trust-based partnerships made it the ideal choice to support Strix in the next phase of its journey.
About Strix Group
Strix Group is an international digital commerce agency with over 200 e-commerce specialists working from offices in Poland, the Netherlands, and Germany. Strix Group is a Shopify Plus partner and Shopware Platinum partner. Strix Group works for leading B2B, retail, and D2C companies in the upper mid-market, including clients like Interpneu, Brita, Lancerto, Semilac, and Skins.
About DELTA Equity Partners
DELTA Equity Partners is a sector-specialized buy & build investor based in the Netherlands. The private equity firm invests in European SME companies in the technology and health sectors with the goal of building the next generation of quality leaders in niche markets, such as digital commerce. DELTA supports companies by executing the buy & build strategy and providing knowledge, expertise, and capital to execute the strategy.