Knowledge & experience

Strix is a founding member of the Agentic Commerce Alliance - a new initiative launched with Shopware and other digital commerce leaders to ensure merchants stay empowered in an AI-driven world. The Alliance promotes open standards, brand identity, and ethical use of AI to create a more human, diverse, and innovation-led future for ecommerce.

Search engines still matter, but they’re no longer the only way customers discover brands. With the rise of AI tools like ChatGPT and Google Gemini, answers are generated, not searched. That’s where GEO (Generative Engine Optimization) comes in. In this article, we’ll show how GEO complements SEO, and how Strix helps brands stay visible in AI-powered conversations, even when users don’t search, but ask.

AI agents are advancing from chatbots to autonomous shoppers capable of making purchases for us. While this could simplify shopping, key challenges remain. Toon van Doorn, Technical Consultant at Strix, examines six of these challenges and how Shopware’s AI functionalities can help overcome them.

Web performance optimization has come a long way, particularly in how we handle image loading. One of the key metrics in modern web performance is Largest Contentful Paint (LCP), which measures the time it takes for the largest visible element (often an image or a block of text) to load and render. Optimizing LCP is crucial for delivering a fast and smooth user experience.

We’re thrilled to announce our exciting new partnership with Mailchimp, the leading platform for user-friendly marketing automation!

Strix has once again confirmed its position as one of the best e-commerce agencies in the Netherlands with a renewed inclusion in the prestigious Emerce100 list.

When it comes to eCommerce, every millisecond counts. Faster page loads mean better user experience, improved SEO rankings, and ultimately, more conversions. That’s why we teamed up with Hypernode to enable and test Zstandard (zstd) compression on Shopware 6 webshops — and the performance gains are remarkable.

On March 25, 2025, the first edition of Shopify Connect Poland took place at the stunning The Tides venue in Warsaw. Organized by Shopify and Strix, with Digital Experts Club as the event partner, the gathering brought together a vibrant community of merchants to explore the potential of Shopify and share their e-commerce journeys.