Build buyer personas that support sales, UX and marketing decisions
We create personas based on real data, customer behaviour and business knowledge — not stereotypes. They become a practical tool for designing better ecommerce experiences.
Effective ecommerce starts with understanding the customer. At Strix, we create buyer personas that help teams make better business, design and marketing decisions.























We create personas based on real data, customer behaviour and business knowledge — not stereotypes. They become a practical tool for designing better ecommerce experiences.

We’re a team of over 200 ecommerce experts working across Europe — with offices in Poland, Germany, and the Netherlands.
Our clients are industry leaders, digital pioneers, and future-focused brands who see ecommerce as a strategic growth driver.
We partner with businesses that want more than just a platform — they want transformation. Together, we build scalable ecosystems, empower internal teams, and deliver measurable business outcomes.
Let's talk about the possibilities that we can offer your company.