We help companies grow their business with e-commerce
The digital commerce market is changing rapidly: for example AI, MACH and marketplaces. We support our customers in making sure they go through this transformation painlessly. We don't just implement e-commerce platforms, above all, we are a strategic digital commerce partner that delivers real business value and support growth.
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Stay informed
Dive into the world of digital commerce - learn about news, trends and behind the scenes of our daily work at Strix.
News
July 22, 2025
Strix co-founds the Agentic Commerce Alliance: shaping the future of AI-driven commerce
Strix is a founding member of the Agentic Commerce Alliance - a new initiative launched with Shopware and other digital commerce leaders to ensure merchants stay empowered in an AI-driven world. The Alliance promotes open standards, brand identity, and ethical use of AI to create a more human, diverse, and innovation-led future for ecommerce.
Tech
July 8, 2025
GEO: The Evolution of SEO in the Age of AI
Search engines still matter, but they’re no longer the only way customers discover brands. With the rise of AI tools like ChatGPT and Google Gemini, answers are generated, not searched. That’s where GEO (Generative Engine Optimization) comes in. In this article, we’ll show how GEO complements SEO, and how Strix helps brands stay visible in AI-powered conversations, even when users don’t search, but ask.
Tech
June 17, 2025
The future of shopping with AI
AI agents are advancing from chatbots to autonomous shoppers capable of making purchases for us. While this could simplify shopping, key challenges remain. Toon van Doorn, Technical Consultant at Strix, examines six of these challenges and how Shopware’s AI functionalities can help overcome them.