e wrap up 2024 with satisfaction from the work we've accomplished and a great appetite for what the new year will bring! Webinars, in-person events, publications, awards, and team-building activities – these are just a glimpse of what we’ve been up to in the past six months. In this article, we’ll summarise the most significant events and achievements of the second half of the year.
July
The second half of the year began with the release of an ebook dedicated to the role of marketplaces in the e-commerce industry. Marketplace platforms are becoming an integral part of the evolving online sales landscape. A wide selection of products, competitive prices, and shopping convenience make this model increasingly popular among consumers. In our ebook, we explored the specifics of this sales model and detailed how to create an efficient marketplace that stands out from the competition. The publication serves as a practical guide for companies seeking to leverage the potential of marketplaces.
On 24 July, we organised another webinar as part of the Commerce Space series. This time, the focus was on cross-border operations in the B2B sector. The session was led by Łukasz Woźnica, Head of Business Development at Strix, who shared practical tips on successfully expanding online sales into international markets.
During the event, we discussed topics such as:
- Key benefits of global expansion for B2B companies,
- Major trends and common pitfalls to avoid,
- Selecting target markets, adapting products, and organising logistics,
- Tools and technologies supporting international sales.
August
Continuing the theme of webinars, August’s Commerce Space spotlighted the automation of credit risk assessment processes in B2B companies. The guest speaker was Piotr Biegun, COO at Algolytics Technologies, who explained how modern technologies support risk management and accelerate financial decision-making.
Key topics covered during the session included:
- The importance of automation for financial liquidity in B2B companies,
- Challenges associated with implementing automated tools,
- Comparing the costs of traditional methods versus modern solutions,
- Success stories of automation in credit risk management.
Want to learn more? You can watch the entire webinar here.
September
September marked the start of the event season, with plenty happening! Among other activities, we participated in B2B Commerce Transformation – a forum we co-organised with Brave Conferences. The event took place on 24 September in Warsaw, gathering leaders and experts from the B2B sector. A highlight of the programme was a fireside chat featuring Borys Skraba, CEO of Strix, and Walter Brattingi, CCO of Selena Group.
They discussed:
- Changing employee habits and organisational culture,
- Transforming commercial processes to drive digital business,
- Comprehensive integration of systems from supplier to client.
Attendees gained valuable insights into effectively digitising organisations and addressing the challenges faced during transformation.
In September, we also participated in the renowned Internet Beta conference. Katarzyna Gądek, Marketing Manager at Strix, delivered a presentation on working within an international team and building a global brand while respecting the uniqueness of each market.
Later in the month, the VI Retail Challenge Poland Forum took place in Warsaw, gathering retail industry experts to discuss challenges such as the role of AI, digitalisation, and omnichannel strategies. Borys Skraba, CEO of Strix, addressed the significance of SaaS as a driver for e-commerce growth and its impact on business scalability.
We also attended Meet Magento Poland 2024, the largest event for Magento enthusiasts and professionals in Poland. It provided an excellent opportunity to exchange knowledge about Magento technology and network with e-commerce experts.
In September, together with the J. Dauman Law Firm and Open Eyes Economy, we organised an intimate meeting with entrepreneurs operating in the #B2B sector. The event was an excellent opportunity to discuss the challenges and trends associated with digital transformation. A highlight of the programme was a lecture by Professor Jerzy Hausner, a distinguished economist and expert in systemic transformation, who shared his insights on Poland's economic transformation. Other experts included: Borys Skraba, CEO of Strix, and Robert Kazimierski, Commercialisation Manager at J. Dauman Group.
October
October began on a high note as two of our projects were recognised at the prestigious E-commerce Polska Awards, organised by the Chamber of Digital Economy. The project with Próchnik 1948 won in the Design & Usability category, while Semilac was recognised for Best Adaptation to the New Digital Reality. We are proud that our work continues to be celebrated in such distinguished competitions.
Additionally, we co-hosted the Digital Gamechangers conference with Harbingers. This event was tailored for e-commerce representatives seeking new strategies and tools to support business growth. Łukasz Woźnica, Head of Business Development at Strix, highlighted the differences and similarities in digital strategies for B2C and B2B sectors.
November
In November, we participated in the IX Open Eyes Economy Summit in Kraków, a major socio-economic event. This year, the focus was on digitalisation and the role of cross-border operations in developing Poland's B2B sector. During the event, we launched the report "Internet Sales Abroad – Opportunities and Challenges for the B2B Sector," created in collaboration with Open Eyes Economy.
The report examines:
- The condition of the Polish business sector in the context of foreign sales,
- Key challenges and opportunities shaping its growth,
- Insights from industry leaders like Rafał Brzoska (InPost), Patrycja Sass-Staniszewska (Chamber of Digital Economy), and Marcin Gajdziński (IBM Poland).
In addition, we organised our annual team-building retreat in the picturesque town of Krynica-Zdrój. The event included hotel attractions, guided walks, a gala dinner, and a celebration of the year’s successes.
December
December saw the publication of a practical PIM Guide featuring seven key tips for effective product information management. Additionally, in light of new General Product Safety Regulation (GPSR) requirements effective from 13 December, we prepared a comprehensive guide to help businesses adapt to these legal changes.
To conclude the year, we hosted a Commerce Space webinar reflecting on the key e-commerce events of 2024. Our guests, Konrad Zach (thinkHUB) and Tomasz Wojtas (Open Eyes Economy), discussed:
- Successes and challenges faced by Polish companies this year,
- Dominant technological trends for 2025,
- Practical advice for adapting to a changing market.
Looking Ahead to 2025
2024 was an exceptionally dynamic year filled with inspiring events, expert collaborations, and achievements that solidified our position as a leader in the e-commerce industry. Thank you to everyone who joined us on this journey – our clients and team alike.
With optimism, we look forward to 2025, confident it will bring new challenges and opportunities. Stay tuned to follow our journey!