New episodes of the Shopware Unplugged podcast

N

ew episodes of the Shopware Unplugged podcast just landed! Shopware Unplugged is an audition for the community around the Shopware e-commerce platform. In the following episodes, the hosts - Borys Skraba (CEO Strix) and Tomas Hasseling (CEO ShopWorks eCommerce) - talk about good practices from the world of e-commerce and talk to interesting guests.

O Shopware Unplugged

Shopware Unplugged is the first podcast run by the community centered around the platform Shopware. The host of the program - Borys Skraba and Tomas Hesseling talk on various topics related to Shopware, e-commerce, and new technologies. We will publish new episodes every two weeks. More information on this topic can be found on the Facebook profile Shopware Unplugged.

The latest episodes of the podcast:

Listen on PodBean

Listen on Spotify

Listen on Apple Podcast


About hosts

Borys Skraba – an expert and e-commerce practitioner, associated with the industry for nearly 15 years. He is the CEO of Strix (Shopware Enterprise Partner), an integrator of comprehensive e-commerce solutions, omnichannel and digital transformation on the Shopware platform. He gained knowledge and experience by carrying out one of the most complex implementation projects for the B2C and B2B sectors, including Castorama Polska, Lynka, Inter Cars, Semilac, NESCAFÉ® Dolce Gusto®, TOUS, Lancerto, Super-Pharm. Multiple speakers at industry conferences, member of the Izba Gospodarki Elektronicznej.

Tomas Hasseling - Managing Director at ShopWorks e-commerce agency (Shopware Enterprise Partner), where he focuses on sales and strategy. ShopWorks is involved in Shopware implementation and has 20 certificates and extensive experience in launching e-commerce systems. Tomas likes to share knowledge and insights into the community of e-commerce enthusiasts.

Similar posts

see all
Tech
19.9.2025

How we unified our setups - A summary of our SCD Masterclass

At this year’s Shopware Community Day, André Varelmann, Head of Solution Architecture at Strix, had the opportunity to host a Masterclass on one of the challenges many agencies and teams face when working on multiple projects over time: fragmented development setups.
News
1.9.2025

Skins nominated for Website of the Year 2025 in the Shopping category

We are proud to share that our client Skins has been nominated for the Website of the Year Awards 2025 in the Shopping category.
News
22.7.2025

Strix co-founds the Agentic Commerce Alliance: shaping the future of AI-driven commerce

Strix is a founding member of the Agentic Commerce Alliance - a new initiative launched with Shopware and other digital commerce leaders to ensure merchants stay empowered in an AI-driven world. The Alliance promotes open standards, brand identity, and ethical use of AI to create a more human, diverse, and innovation-led future for ecommerce.
Tech
8.7.2025

GEO: The Evolution of SEO in the Age of AI

Search engines still matter, but they’re no longer the only way customers discover brands. With the rise of AI tools like ChatGPT and Google Gemini, answers are generated, not searched. That’s where GEO (Generative Engine Optimization) comes in. In this article, we’ll show how GEO complements SEO, and how Strix helps brands stay visible in AI-powered conversations, even when users don’t search, but ask.
Tech
17.6.2025

The future of shopping with AI

AI agents are advancing from chatbots to autonomous shoppers capable of making purchases for us. While this could simplify shopping, key challenges remain. Toon van Doorn, Technical Consultant at Strix, examines six of these challenges and how Shopware’s AI functionalities can help overcome them.