Sales growth · Optimisation and conversion
Increase conversion without relying only on more traffic
We focus on changes that influence business results: UX, content, checkout, product discovery and the buying process.
When is it worth it?
- Traffic is growing but sales are not increasing proportionally.
- Users abandon product pages, carts or checkout.
- You need a data-based plan for improving ecommerce performance.
What do we do?
- Analyse data and user behaviour.
- Identify conversion barriers.
- Design and implement UX, content and process improvements.
- Run A/B tests and iterative optimisation.
What do you gain?
- Higher conversion rate.
- Higher basket value and better use of traffic.
- A clearer optimisation roadmap based on data.
Conversion optimisation in practice
Find and remove the barriers that stop customers from buying
More campaigns, a larger media budget and growing traffic do not always mean higher sales. If users enter the store but do not move forward, do not add products to the cart or abandon the purchase at the final stage, the problem is not a lack of traffic — it is unused conversion potential.
At Strix, we help find the places where ecommerce loses customers: on listings, product pages, in the cart, checkout, forms, messages, content or trust elements. We analyse data, user behaviour and buying journeys to identify changes that can make better use of existing traffic.
Conversion optimisation is not about random button colour changes. It is a process of removing barriers, strengthening sales arguments and simplifying purchase decisions. As a result, the store can sell more without proportionally increasing customer acquisition costs.
Data before opinions
We check where users drop out of the buying journey and why they do not move to the next step. We analyse quantitative data, user behaviour, page structure and key store views to separate real barriers from assumptions.
What do we analyse?
- the path from entering the site to completing a purchase
- listings, product pages, cart and checkout
- drop-offs, abandoned carts and form issues
- differences between mobile and desktop
- messages, CTAs, content and trust-building elements
Business result:
You know at which stages the store loses potential sales and which elements should be improved first.
UX changes with business impact
Customers often do not abandon the purchase because they do not want to buy. They leave because they do not understand something, cannot find important information, do not trust the process or encounter too many steps. Conversion optimisation shortens that path and removes moments of uncertainty.
What do we improve?
- information structure and content hierarchy
- filters, search and product comparison
- product pages and sales arguments
- forms, cart and checkout
- communication of costs, delivery, returns and availability
Business result:
Users understand the offer faster, make decisions more easily and have fewer reasons to interrupt the purchase.
Testing and continuous improvement
CRO is an ongoing process, not a one-off fix. We help prioritise hypotheses, design changes and measure their impact on conversion, basket value and sales effectiveness. This means development decisions are based on data, not subjective opinions.
What do we support?
- defining optimisation hypotheses
- prioritising changes by impact and complexity
- designing A/B tests or UX variants
- analysing results and recommending next actions
- building a conversion optimisation backlog
Business result:
The store develops based on measurable effects, and every next marketing activity has a better chance of translating into sales.
Related insights
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who we are
Your Ecommerce Partner for Growth
We’re a team of over 200 ecommerce experts working across Europe — with offices in Poland, Germany, and the Netherlands.
Our clients are industry leaders, digital pioneers, and future-focused brands who see ecommerce as a strategic growth driver.
We partner with businesses that want more than just a platform — they want transformation. Together, we build scalable ecosystems, empower internal teams, and deliver measurable business outcomes.
Our expertise covers:
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