Ecommerce UX/UI
Design interfaces that help users make purchasing decisions
We combine data, analytics, user behaviour and design practice to create interfaces that look good and work effectively for business goals.
When is it worth it?
- The current interface is hard to use or difficult to scale.
- Key views such as product listing, product page or checkout need improvement.
- You need a design system or component library for ecommerce development.
What do we do?
- Design ecommerce interfaces for desktop and mobile.
- Create design systems and component libraries.
- Optimise key views such as PLP, PDP and checkout.
- Run usability tests and support development teams during implementation.
What do you gain?
- Consistent and scalable design.
- Better user experience.
- Higher conversion and fewer abandoned carts.
UX / UI for ecommerce
Design that helps users buy faster and with more confidence
In ecommerce, users very quickly judge whether a store is understandable, credible and convenient. If they do not know where to click, how products differ, what delivery costs are or how to complete a purchase, hesitation appears — and every moment of uncertainty increases the risk of abandoning the path.
That is why at Strix we design interfaces that support purchase decisions at every stage. We do not add elements for effect; we organise the user experience from the first contact with the brand, through searching and comparing products, to the cart and order finalisation.
We focus on making it clear to the user what you offer, why it is worth buying, which product to choose and what to do next. Design should guide, not distract. It should build trust, shorten decision time and reduce the number of moments where the customer may stop or leave.
Faster purchase decisions
We design page structure so users understand the offer faster and can choose products more easily. We organise information hierarchy, messages, CTAs, listings, filters and product pages so the most important sales arguments appear at the right moment.
What do we strengthen?
- clear presentation of the offer
- clear messages and microcopy
- intuitive filtering and search
- transparent product pages
- trust elements: reviews, availability, delivery, returns and guarantees
Business result:
Users make decisions faster, understand product value better and are less likely to leave the store while comparing the offer.
Less friction in the buying path
We analyse the points where users can get stuck: unclear navigation, forms that are too long, hidden costs, unclear cart, missing information or too many steps to purchase. Then we design solutions that simplify the path and reduce the risk of abandonment.
What do we remove?
- unclear CTAs and scattered messages
- unnecessary steps in the buying process
- barriers in forms and checkout
- difficult product comparison
- uncertainty around costs, delivery, payment and returns
Business result:
The buying process becomes simpler, more predictable and more effective — especially on mobile and at key decision moments.
Design ready to scale
We design interfaces that can be developed, tested and scaled. We take care of component consistency, view logic, mobile-first design, accessibility and cooperation with the development team. As a result, design is not a one-off mock-up, but a foundation for further ecommerce optimisation.
What do we prepare?
- consistent desktop and mobile views
- components ready for implementation
- a logical design system structure
- recommendations for testing and conversion optimisation
- solutions aligned with technology capabilities
Business result:
The store can be developed faster, changes are easier to test, and results can be improved consistently without rebuilding the interface from scratch.
Related insights
Explore insights related to this service
Read selected articles that expand on the strategy, technology and business context behind this service. Use them to better understand the challenges, opportunities and decisions that shape successful ecommerce projects.
UX Master Certified by Baymard – Interview with Sławomir Majchrzycki
read articleWhat do consumers expect from an online shop in 2023?
read articleHow do we approach to design on the Commerce UX Design team at Strix?
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Explore selected projects that show how this service supports real business goals.
who we are
Your Ecommerce Partner for Growth
We’re a team of over 200 ecommerce experts working across Europe — with offices in Poland, Germany, and the Netherlands.
Our clients are industry leaders, digital pioneers, and future-focused brands who see ecommerce as a strategic growth driver.
We partner with businesses that want more than just a platform — they want transformation. Together, we build scalable ecosystems, empower internal teams, and deliver measurable business outcomes.
Our expertise covers:
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