Sales growth · Growth strategy
Enter new markets with a cross-border strategy built for scale
We combine market analysis, technology, operations and customer experience to design a cross-border model that can grow without creating operational chaos.
When is it worth it?
- You want to expand ecommerce beyond your home market.
- You need to decide between a local store, marketplace or partner model.
- Your technology, logistics or content are not ready for international sales.
What do we do?
- Analyse the potential of selected foreign markets.
- Choose the right market-entry model.
- Adapt offer, pricing, content and communication.
- Prepare technology for currencies, languages, taxes and logistics.
What do you gain?
- Safer entry into new markets.
- Faster international sales growth.
- Reduced operational and technology risk.
Cross-border ecommerce
Enter new markets without copying the Polish model one-to-one
International ecommerce expansion is not simply translating a store and launching another language version. Every market has different customer expectations, competition, payment methods, delivery standards, return policies, price levels and purchase decision patterns.
At Strix, we help plan entry into new markets in a way that reduces operational, technology and sales risks. We analyse which elements of the current model can be scaled and which require local adaptation — from offer and communication to logistics, payments and ecommerce architecture.
As a result, cross-border growth is not a costly experiment, but a controlled process with clear priorities, entry stages, technology requirements and a sales model adapted to the market.
We check market potential and entry model
Before a company invests in a local version of the store, it is worth checking where sales potential really exists and which entry model will be the safest. Not every market requires a full ecommerce launch, a local warehouse and a large media budget from day one.
What do we analyse?
- sales potential and competition in selected markets
- local customer expectations and buying behaviours
- fit of the offer, pricing and product categories
- possible entry models: local store, marketplace, partners or a hybrid model
- the minimum MVP scope needed to test the market
Business result:
You know which markets should be prioritised, how to enter them in stages and how to reduce the risk of investing in a direction that does not have sufficient potential.
We localise the experience, not only the language
Translation alone is not enough. Customers in a new market need familiar payment methods, clear delivery terms, local messages, transparent prices, credible return information and a shopping experience aligned with their expectations.
What do we adapt?
- language, currency, taxes and the way prices are displayed
- payment and delivery methods popular in a given market
- communication of the offer, benefits, promotions and returns
- category structure, product content and trust elements
- the buying journey, checkout and post-purchase communication
Business result:
The new market does not receive a copy of the Polish store, but a shopping experience that builds trust, reduces uncertainty and increases the chance of conversion.
We prepare technology and operations for scaling
Cross-border growth quickly reveals system limitations: missing multi-currency support, manual processes, inconsistent product data, tax issues, logistics gaps, language versions or integration problems. That is why we plan expansion together with technology and operational requirements.
What do we organise?
- store architecture for multiple markets, languages and currencies
- integrations with ERP, PIM, payments, logistics and marketplaces
- processes for managing content, prices, promotions and the catalogue
- tax, legal and operational requirements for new markets
- the growth roadmap: market test, MVP, localisation and scaling
Business result:
The company can develop international sales without operational chaos, manual workarounds or costly system rebuilds with every new market.
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who we are
Your Ecommerce Partner for Growth
We’re a team of over 200 ecommerce experts working across Europe — with offices in Poland, Germany, and the Netherlands.
Our clients are industry leaders, digital pioneers, and future-focused brands who see ecommerce as a strategic growth driver.
We partner with businesses that want more than just a platform — they want transformation. Together, we build scalable ecosystems, empower internal teams, and deliver measurable business outcomes.
Our expertise covers:
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