GEO / AI Search
Be visible where customers search for answers — including AI
We optimise content, product data and information structure so your brand can be discovered in search engines, AI answers and new discovery channels.
When is it worth it?
- You want to improve visibility beyond classic SEO.
- Customers search for comparisons, recommendations and answers before buying.
- Your content and product data are not structured for AI search.
What do we do?
- Optimise content and site structure for SEO and AI search.
- Adapt product data for search engines and generative systems.
- Build a visibility strategy across digital channels.
- Analyse and optimise search performance.
What do you gain?
- Greater visibility in search engines and AI systems.
- More organic traffic.
- Content better matched to user intent.
GEO optimisation
Prepare your brand for search shaped by AI engines
The way people search for information is changing. Users increasingly do not go straight to a classic Google results list — they ask AI tools, use generative search engines, compare recommendations, check summaries and expect quick, specific answers.
For ecommerce companies, this means one thing: SEO presence alone may not be enough. The brand, offer and product data need to be prepared so they are understandable not only to users, but also to search systems, AI engines and new discovery channels.
At Strix, we help optimise content, site structure and product data for classic SEO and GEO — Generative Engine Optimization. This increases the chance that your brand, products and expert content appear where customers look for inspiration, comparison, recommendations or a specific solution.
It is not about writing texts for an algorithm. It is about building an information structure that clearly answers user intent, strengthens brand authority and helps AI systems understand what you offer, for whom and why you should be included in the answer.
Content that answers intent
We optimise content and information structure so the brand is easier to find not only in Google, but also in generative search engines, AI chatbots, shopping assistants and discovery channels.
What do we support?
- content that answers specific user intents
- category, product and landing page structure
- FAQ sections, guides, comparisons and expert content
- data that helps systems better understand the offer
- consistency between SEO, content and ecommerce communication
Business result:
Your brand has a better chance of appearing where users look for answers, recommendations or purchase inspiration.
Data and structure for discovery
Users are not looking only for products — they look for solutions, comparisons, instructions, recommendations and arguments for a decision. That is why we help build content that answers questions appearing at different stages of the buying journey.
What do we organise?
- user intents and topics worth covering
- educational, advisory and sales content
- category and product descriptions
- language of benefits, use cases and customer problems
- heading structure, linking and answers
Business result:
Content better supports purchase decisions, builds trust and increases the chance of visibility in classic and generative results.
Measurement and improvement
Visibility in AI depends not only on text, but also on data quality. We check whether information about products, categories, the brand and the offer is consistent, complete and possible for search systems to interpret correctly.
What do we optimise?
- product and category data structure
- attributes, variants, use cases and relationships between products
- structured data and elements that support content interpretation
- consistency between ecommerce, PIM, CMS and marketplace information
- content for AI search, internal search and recommendations
Business result:
The offer becomes easier to understand, compare and recommend — both for users and for search and AI systems.
Related insights
Explore insights related to this service
Read selected articles that expand on the strategy, technology and business context behind this service. Use them to better understand the challenges, opportunities and decisions that shape successful ecommerce projects.
GEO: The Evolution of SEO in the Age of AI
read articleThe future of shopping with AI
read articleShopware x Nosto: Intelligent Search and Discovery in E-Commerce
read article
Related case studies
See how this works in practice
Explore selected projects that show how this service supports real business goals.
who we are
Your Ecommerce Partner for Growth
We’re a team of over 200 ecommerce experts working across Europe — with offices in Poland, Germany, and the Netherlands.
Our clients are industry leaders, digital pioneers, and future-focused brands who see ecommerce as a strategic growth driver.
We partner with businesses that want more than just a platform — they want transformation. Together, we build scalable ecosystems, empower internal teams, and deliver measurable business outcomes.
Our expertise covers:
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