Content automation
Large catalogues do not have to mean manual creation of hundreds of descriptions
We help automate repetitive content work while keeping product information consistent, useful and aligned with SEO, search and sales goals.
When is it worth it?
- Your catalogue contains hundreds or thousands of products and variants.
- Product descriptions, attributes or translations are created manually.
- You need faster content production without losing quality.
What do we do?
- Automate product description generation and updates.
- Enrich and standardise product data.
- Optimise content for SEO and internal search.
- Integrate content automation with PIM and CMS systems.
What do you gain?
- Time and cost savings.
- Consistent, high-quality product content.
- Faster product launches and catalogue updates.
Content automation
A large catalogue does not have to mean manually writing hundreds of descriptions
A large product catalogue creates major sales potential, but it also puts pressure on ecommerce, marketing and product content teams. Hundreds or thousands of products, variants, attributes and language versions are difficult to maintain manually — especially when the offer changes often, products go to many channels and content must remain consistent, complete and optimised for sales.
At Strix, we help automate the creation and updating of product content using data, rules, PIM and AI solutions where they genuinely reduce workload. This allows the company to bring products to market faster, improve description quality and reduce repetitive manual tasks without losing control over communication consistency.
It is not about generating content at scale for its own sake, but about designing a process that supports sales: from organising product data, through automatic description creation, to content optimisation for SEO, internal search, marketplaces and different language versions.
Faster product content creation
We automate repeatable parts of work on descriptions, names, product features, variants and content for different sales channels. This allows the team to focus on quality, strategy and products that require an individual approach instead of manually rewriting similar information.
What do we support?
- generation of descriptions based on product data
- creation of content variants for different categories and channels
- standardisation of names, features and messages
- preparation of content for marketplaces, ecommerce and campaigns
- scaling content across many products and languages
Business result:
Shorter product preparation time and lower workload for the content team.
Consistency of data, descriptions and communication
Automation works best when it is based on organised data. That is why we analyse catalogue structure, attributes, naming and content rules so content is not only generated faster, but also consistent with the brand, category and customer needs.
What do we organise?
- attribute and product data structure
- rules for creating descriptions for categories and product types
- tone of voice and content standards
- missing product information
- dependencies between PIM, ecommerce, CMS and sales channels
Business result:
Better product content quality, fewer catalogue inconsistencies and greater control over communication across many channels.
Content ready for SEO, search and sales
A product description should not only exist; it should help customers find, understand and choose the product. That is why we design content automation so it supports organic visibility, internal search, filtering, recommendations and purchase decisions.
What do we optimise?
- content for SEO and user intent
- descriptions that support internal search and AI search
- attributes important for filters, comparisons and recommendations
- sales messages on product pages
- content adapted to different stages of the purchase decision
Business result:
Products are easier to find, better described and more effective in supporting conversion.
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who we are
Your Ecommerce Partner for Growth
We’re a team of over 200 ecommerce experts working across Europe — with offices in Poland, Germany, and the Netherlands.
Our clients are industry leaders, digital pioneers, and future-focused brands who see ecommerce as a strategic growth driver.
We partner with businesses that want more than just a platform — they want transformation. Together, we build scalable ecosystems, empower internal teams, and deliver measurable business outcomes.
Our expertise covers:
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