Tech

Search engines still matter, but they’re no longer the only way customers discover brands. With the rise of AI tools like ChatGPT and Google Gemini, answers are generated, not searched. That’s where GEO (Generative Engine Optimization) comes in. In this article, we’ll show how GEO complements SEO, and how Strix helps brands stay visible in AI-powered conversations, even when users don’t search, but ask.

AI agents are advancing from chatbots to autonomous shoppers capable of making purchases for us. While this could simplify shopping, key challenges remain. Toon van Doorn, Technical Consultant at Strix, examines six of these challenges and how Shopware’s AI functionalities can help overcome them.

Web performance optimization has come a long way, particularly in how we handle image loading. One of the key metrics in modern web performance is Largest Contentful Paint (LCP), which measures the time it takes for the largest visible element (often an image or a block of text) to load and render. Optimizing LCP is crucial for delivering a fast and smooth user experience.

On February 6, 2025, Toon van Doorn, Technical Consultant and Backend Developer at Strix, took the stage at Shopware United Connect Europe.

The e-commerce market is evolving rapidly and companies are looking for flexible and scalable technology solutions to meet changing consumer demands. MACH architecture is revolutionising the way companies design and develop their sales platforms. Is it likely to become the new standard in e-commerce and what are the benefits of implementing it? Magdalena Limanówka-Kuciel, CTO of Strix, will answer these questions and more in an interview.

In the fast-evolving world of e-commerce, staying ahead with the latest technologies that improve user experience is essential. Strix has developed a plugin that does just that: Strix Instant Navigation.