ne of the biggest challenges for B2B e-commerce platforms is the personalisation of prices at the individual customer level. In B2B Box by Strix, this is possible! Explore the features of smart price management.
Differences between B2B and B2C sales
One of the biggest differences between the B2B and B2C sectors in e-commerce is the approach to price and offer. In the case of retail customers, everyone has access to the same rates and products. Retailers do, of course, use personalised recommendations based on customer segments and individual discount codes but by default, the price list and product range are the same for all shoppers. In the business sector, the situation is completely different and prices are set individually for each client. What is more, the number of B2B customers is much smaller than B2C, while at the same time, the value of business orders is incomparably higher than that of consumer orders. These differences make building lasting, personal customer relationships much more important in the B2B sector.
Individual approach in the business sector
Traditional B2B sales is based on the face-to-face relationship between customer and salesperson. Business lunches and dinners, offer presentations in the office and meetings at trade fairs allow for the creation of a personalised buying experience. The salesperson can tailor the products presented to the nature of the customer's business and recommend the range of products that really interests him. He can also offer more favourable prices to the shop's regular customers or to those who make a big order to show that the company appreciates them. In a face-to-face relationship, the customer also has the opportunity to negotiate the price and freely ask for an assortment that suits their needs. Transferring such a personalised experience to the online world is quite a challenge for B2B companies.
E-commerce benefits retailers and customers
When selling online, the relationship between seller and customer is severely limited. The consultant responds when the buyer needs advice or support, but the aim of good e-commerce is to allow the customer to make the purchase themselves. Such a model is beneficial for the retailer because it enables them to make better use of their team's time, but also for the customer, for whom an intuitive online purchase path is faster and more convenient than placing an order through a sales representative. As McKinsey points out, 85% of B2B customers prefer to purchase without speaking to a salesperson.
Personalisation is a core of the online customer relationship
A face-to-face relationship offers opportunities for personalised offers and a customised approach to the customer, while e-commerce means convenience and speed of purchase. Is it possible to combine these two aspects within a single sales channel? It is now! With B2B Box by Strix, you don't have to look for compromises. Our solution will allow you to build a functional, intuitive e-commerce platform and start selling in just 3 months. At the same time, customised price management features give you the ability to set individual product prices for each customer based on their interests, order volume, shopping frequency and their relationship with your company.
Intelligent price management functions in B2B Box by Strix
- Individual prices for each product for each customer.
- Personalisation of price lists for customer groups and setting of default prices.
- Price support for purchases of larger quantities of the same product (tier price) at an individual customer level.
- Basic, promotional and minimum prices.
- Import and export prices using csv files or through direct database integration.
Work with us!
For more than 14 years, we have been developing B2B and B2C projects in the Polish and foreign markets. We are an e-commerce agency implementing stores based on Magento and Shopware solutions. We work in the Composable Commerce approach, implementing headless solutions and microservices architecture to provide your platform with flexibility and scalability. If you are looking for a business partner to help you plan, implement and maintain your sales platform, contact us! We will accompany you every step of the way, from strategy to maintenance and development.
